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July 16, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Stoney deGeyter

Choosing a Web Host Provider That Won't Jack Your Rankings

by Stoney deGeyter

You may not be concerned about your web hosting package today, but I guarantee you'll be thinking about it the minute your site goes down or you are unable to send or receive email.

Stoney deGeyter

Small Business SEO Consultations

All your website questions answered by SEO expert Stoney deGeyter.

  • Consultations by the hour, no long-term commitment
  • Monthly retainer options for ongoing developments
  • Answers to all your SEO questions by phone or email
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    Stoney deGeyter

    Choosing a Web Host Provider That Won't Jack Your Rankings, Part II

    by Stoney deGeyter

    Who you choose as your web host provider, or what type of web hosting account you have can have a profound impact on your search engine rankings. We'll look at a number of other factors that can mess with your site's performance in the search engines.

    Mike Moran

    Google Suffering from Big Company Disease

    by Mike Moran

    Google has arguably been a big company for many years now, but it did better than most not to act like one. Big companies run by the whims of its shareholders and creditors, but Sergey and Larry have taken pains to run the company their way and have precious little debt. Big companies suffer from top-down planning, but Google allows employees to spend 20% of their time on personally-selected projects. Big companies begin hiring mediocre employees as they rapidly expand, but the founders have made a personal focus on high standards pay off. But I see a tell-tale sign of big company disease setting in at Google, and if it is the start of a trend, it has great implications for Internet marketers.

    Manoj Jasra

    How SEO Can Help Save the Publishing Industry

    by Manoj Jasra

    Late last week I caught up with Alex Bennert who is an SEO Strategist at the Wall Street Journal. Alex is scheduled to speak at the upcoming Search Engine Strategies in San Jose on the topic of "How SEO Can Help Save the Publishing Industry" so I decided to get her insight on this topic....

    Stoney deGeyter

    Go Blog Yourself Step 8: Do It Right and Do It Again

    by Stoney deGeyter

    Developing a good blog isn't about being a one-hit wonder. If all you have in you is one post then you're better off guest-blogging for someone else, instead of trying to build a blog of your own. But if you want to develop your own blog with your own following then you've got to be able to deliver the goods on a regular basis.

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    Video Cast

    Sage Lewis

    Sage Lewis

    There's a New OS Coming to Town.

    by Sage Lewis

    It's been announced that Google is coming out with a new operating system: Google Chrome OS. This is great news for the consumer. The more competition the better. But will it truly be a major competitor to Microsoft?...

    Sage Lewis

    Hulu - The Future of TV?

    by Sage Lewis

    Hulu is taking the TV world by storm. They have carved out a large chunk of online vidoe ads and they are getting a higher cost per thousand viewers than regular TV....

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    Readers Respond

    In response to... How SEO Can Help Save the Publishing Industry

    How do you convey the importance of writing web friendly content to an editor/writer who is print-minded and time compressed?

    Jessica



    In response to... How SEO Can Help Save the Publishing Industry

    Hi Jessica,

    I think a set of quick wins are important to get the ball rolling. Show him organic search traffic for your current site and if you have conversions/goals set up, show him the amount of conversions driven by organic search. I think if the results are good or bad they work in your favor. If they are positive, this will help make your case. If they are negative, you can explain that there is a huge opportunity you are missing out on.

    Additionally, you could ask him to test 'web friendly' content on a portion of the site and to see the results it produces.

    Hope that helps,

    - Manoj

    Manoj Jasra



    In response to... How SEO Can Help Save the Publishing Industry

    Hi Jessica,

    Manoj is right on the money with his reply. My one tip here is that when you get a group of writers or editors in a room for a training session, use their own stories/articles as your presentation examples. This will drive your message home more effectively than any other tactic. You are making it relevant while also appealing to their ego...always an easy shortcut to credibility. :-)

    Alex

    Alex
    The Wall Street Journal



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    Stoney deGeyter

    Small Business SEO Consultations

    All your website questions answered by SEO expert Stoney deGeyter.

  • Consultations by the hour, no long-term commitment
  • Monthly retainer options for ongoing developments
  • Answers to all your SEO questions by phone or email
  • Starting at just $250/hour
  • Schedule your first call today!



    Archive of Popular Forum Conversations:
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