Search Engine Guide

July 30, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Stoney deGeyter

The Construction of an Optimized Web Page

by Stoney deGeyter

Even if you hire web developers to build or manage your website, it's important for you as well to have a basic understanding of the various elements necessary to build a successful web-page. Ignorance of these things may be bliss until you realize you have spent hundreds or even thousands of dollars on a beautiful website that is in no way search engine friendly.

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David Carberry

Papa John's Needs a Better Online Ingredient!

by David Carberry

In Papa John's latest press stunt they were in Chicago setting a world record for the world's highest pizza delivery. This is truly a great promotion. They have blended radio appearances, press releases, a well crafted television campaign, @PJsidekicks tweet their upcoming locations, and a great story that is on every Papa John's Box Top. Papa John's is out and about, but they are missing a key online marketing ingredient... LOCAL MARKETING!...

Stoney deGeyter

Don't Promote Your Website, Use Your Website to Promote YOU!

by Stoney deGeyter

Most companies stop their website development once the site is developed, and then move into marketing mode. The website becomes another product they have to market, rather than building a website that is the marketing vehicle for their products and services. We talk about website promotion quite a bit, which we understand is the process of getting the site visibility on the search engines. But getting people to the website is not the end goal.

Manoj Jasra

Web Analytics Consultant Network from Yahoo!

by Manoj Jasra

Yahoo has just launched the Web Analytics Consultant Network (otherwise known as YWACN). The purpose of this YWACN is to help Yahoo Analytics clients get the best out of the tool as well as to help spread the gospel of YWA....

Stoney deGeyter

SEO Is Not Always As Simple We Think

by Stoney deGeyter

We often come to the SEO table thinking that it's going to be relatively easy. While SEO isn't inordinately difficult (neither is changing the car oil, building a fence or painting a house) it is often time consuming and rarely ever "simple." What appears to be a small task on the surface can often become a much larger task once properly researched and considered. Like an iceberg, the bulk of SEO is behind the scenes and requires hours upon hours of labor.

Mike Moran

Google's YouTube Money Pit

by Mike Moran

Analysts keep bringing it up. Reporters do, too. How much money is Google losing on YouTube? And can they afford it? The lingering question that affects Internet marketers the most is what happens if Google decides they can't afford it. If you are using YouTube for marketing, should you be worried?...

Mike Moran

What about the Risk of Social Media?

by Mike Moran

Recently, a commenter on this blog asked a question that I often hear, "What do you say to corporate people worried about security risks of social media within a company?" It's one of my favorite questions, because it really exposes the way we look at risk, which is all-too-human and, simultaneously, dumb....

Stoney deGeyter

Choosing a Web Host Provider That Won't Jack Your Rankings, Part III

by Stoney deGeyter

In this installment we'll look at FTP accounts, control panel access, tech support and both free and in-house hosting options.

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Video Cast

Sage Lewis

Sage Lewis

Yahoo and Microsoft Hooking Up

by Sage Lewis

Microsoft and Yahoo are partnering to take on the master... Google. This is the beginning of the end for Yahoo. But it's good news for searchers and ultimately might be just what Yahoo and Microsoft need to get into the search engine game....

Sage Lewis

Bruno No Likey Twitter

by Sage Lewis

According to a Search Engine Watch article, Twitter could have cost the movie Bruno $20 Million. Feel the Twitter power baby!...

Sage Lewis

United Breaks Guitars - Power to the People

by Sage Lewis

United Airlines is learning about the power of consumers and how quickly bad service can turn into a PR embarrassment....

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Readers Respond

In response to... SEO Is Not Always As Simple We Think

Some good points there - things always look simple on the surface, but, often have hidden depths.

I often come across clients wanting miracles for very little money - with a bit of education they usually can see what it would take for a 'full' workover, but, that often doesn't affect the budget available. Do you have any insights into how SEO on these kind of sites can be 'chunked' to fit the budget? The obvious way, which I usually end up doing, is treating pages or sections as stand-alones and concentrating on them, moving onto others as the budget allows..

James B
HelpYard
Helping Smart Small Businesses Succeed Online



In response to... Choosing a Web Host Provider That Won't Jack Your Rankings

Unless you have been burned by "cheap" web hosting, you do not understand the value proposition. If you pay $5 per month but have nothing but problems, then $10 per month with business class excellence and 99.9% uptime is a super steal. If you pay $60 more per year with the right hosting partner, you will get thousands in value and confidence/trust. Look for things like "user accessible" backup/restore over 30 day snapshots. Spam Hardware Appliance (kill 98% of spam) options right in your control panel. Clustered environments for load balancing and the decoupling of services to separate servers. There is a huge difference out there and price isn't really an issue.

Steve Gorney
s-go Hosting
Joomla, Wordpress, Linux & Windows Web Hosting



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Recent Conversations In Our Small Business Forum
A list of popular small business forum discussions from the last week

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Top 10 Don'ts For SEO Copywriting
PREVIOUS WEEK
Small Business Forum Update For July 22, 2009

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Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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