August 6, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk  Google AdWords Trying Out an Opportunities Tabby Paul JahnOn Sunday, I went into AdWords to do a little keyword research. You've seen their keyword tool before. You just go into the campaign, click on the Tools button and you've got the keyword tool right up top. This didn't happen to me Sunday. In fact, I didn't see the Tools button at all. Sitting here confused, it took me quite a few seconds to recognize something I've never seen before, an Opportunities tab.
 Interview: AOL's Simon Heseltine on Reputation Managementby Manoj JasraYesterday I had the opportunity to catch up with Simon Heseltine, Senior Marketing Manager at AOL (working on the Sports and News properties). Simon and I discussed his upcoming panel at SES San Jose on the topic of "Brand, Trademark & Reputation Management" - which is a very hot topic these days.... New Feature on Google's Website Optimizer - Auto-Disable Bad Experimentsby Paul JahnSince its birth in 2006, Google's Website Optimizer has been a darling child of webmasters and advertisers alike. Very recently, Google quietly added a new feature that potentially makes this tool even more special by allowing you to automatically disable your under-performing experiments. Here's a quick how-to:  Quick Tip: Simple Breadcrumb Usageby Stoney deGeyterBreadcrumbs are a nice little addition to a website that largely goes ignored but can be a significant help to those that like to use them. They make both usability and navigation easier. The primary purpose of breadcrumbs is to provide a visual indicator to your visitor where they are in the site and give them an easy link "back" to higher up categories.  Why It's Vitally Important to Trust Your Search Engine Marketing Company in a Down Economyby Scott BureshAlthough the budget you allocate for a search engine marketing company and its services may be fixed, it's likely that many of your competitors have lost their budgets, opening up the playing field and potentially allowing you to garner more of the business that's still out there.... Return to the Top of this Page 
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In response to... Papa John's Needs a Better Online Ingredient!Some good points here. Marketing firms and marketing dept execs can net big bucks and sincere attaboys for dreaming up promos like 'the World's highest pizza delivery'. Simpler steps, like taking advantage of local search, just aren't sexy and are often ignored because there wasn't a chapter on it in business school. Thanks for posting it. Return to the Top of this Page 
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A list of popular small business forum discussions from the last weekSOCIAL MEDIA Social Media Marketing Help Flower Shop Launches First Facebook StoreSEARCH ENGINE OPTIMIZATION Does SEO Mean Optimization Only For Google SEO For Pictures Google ImagesPAY PER CLICK Forecasting PPC ConversionsNEWSLETTERS & EMAIL MARKETING Emails To CustomersSMALL BUSINESS ISSUES Workers Comp For Trade ShowsPREVIOUS WEEK Small Business Forum Update For July 29, 2009 (If you like our search engine news, you'll love our small business news.) Return to the Top of this Page
Archive of Popular Forum Conversations:
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