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September 10, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Mike Moran

Best Practices in Search Are Where You Start

by Mike Moran

"Best practices" is one of those dry as dust phrases that conjures up a consultant orating at you and a dozen co-workers sitting in uncomfortable chairs, each one wishing you could go back to work. If you missed Adam Audette's interesting article entitled, "SEO 'Best Practices' Are Bunk," you should pull up a chair and follow the link to read it. (I'll wait right here.) Adam alluded to my Do It Wrong Quickly concept as a way to do things right (if that isn't an oxymoron in itself), and on the whole I think he is on the right track....

Stoney deGeyter

Small Business SEO Consultations

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    Robert Clough

    Search Marketing Certification Courses

    by Robert Clough

    We are happy to announce that Search Engine Guide is now offering search marketing certification courses in partnership with Market Motive....

    Mack Collier

    Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links

    by Mack Collier

    A recent study by Hubspot found that among their small business customers, those that blogged had 55% more traffic and 97% more incoming links than non-blogging small businesses.

    Stoney deGeyter

    One Simple Step to Building Credibility

    by Stoney deGeyter

    So many times I see businesses investing thousands of dollars building their websites, tinkering with SEO improvements, or increasing/improving their content, only to neglect one of the most basic problems that may be a significant contributing factor in reducing their conversion rates: broken links.

    Stoney deGeyter

    Rankings Change. (Here's How to) Deal With It! Part III

    by Stoney deGeyter

    Everybody wants that coveted first page placement, and many are actively fighting for it. But in reality, there is only so much that you can control. If your rankings drop, it may not be you, it may be them.

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    Video Cast

    Sage Lewis

    Sage Lewis

    Out Of Control

    by Sage Lewis

    The world we live in is less reliable and dependable than it ever has been. I'm starting a series where we look at how you can start taking back that control....

    Sage Lewis

    Stop Being a Victim. Make Things Happen

    by Sage Lewis

    Humanity has less control of their lives than ever. But, as they say, God closes a door and opens a window. I believe there is a new way of taking control of your life. Today I am a business owner of a multi-million dollar company. But my history would not have been any indication of that becoming a reality....

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    Readers Respond

    In response to... Blogging Small Businesses have 55% More Traffic, 97% More Inbound Links

    Hey Mark! I'm not saying traffic and links (and comments) are meaningless, I am saying that if you track them and place importance on them, it needs to be because they have an impact on a LARGER business goal for your blog. If your boss calls you into her office for an update on how the blog is working and you tell her 'Traffic is up 20% and we are up to 4 comments per post!', her response will probably be, 'Ok, and what's the dollar value of that traffic and those comments?'

    First, by positioning your blog as a teaching tool, you are tapping into the 'bigger idea' behind your company and products/services. For example, if you sell dog grooming supplies, which post has more value for readers, a post about the 10 best dog shampoos you sell, or 'Ten Steps to Giving the Perfect Dog Bath'? The first is promotional, the second teaches, and in doing so, creates value for the reader. It also helps establish your expertise.

    As for leverage being dangerous, if you first position your blog as being a tool that teaches and creates value, you should be ok. The goal isn't to use your blog as DIRECT promotional tool, but as a way to promote your business as an INDIRECT result of the value and conversation you create on your blog.

    As for tracking promotions, you should really track EVERYTHING associated with your blog very aggressively. I can tell you that the traffic to my blog is the highest on Tues and Weds, and specifically from 10 am - 2pm. I know which topics get me more comments and links than others. And it's not about tracking one particular promotion, it's about tracking multiple ones to determine trends. Such as readers prefer new codes on Weds, or they prefer to get free shipping as opposed to 10% off an order.

    In the end, I agree, blogs are wonderful tools to connect with customers. But at the end of the day, there has to be a known benefit to your business from blogging, or you can't keep doing it. Mr Skeptical Boss is going to want to know what your 'social media doohickey' is doing to grow his business, and if you tell him that you're getting 5 comments a post, he's probably going to throw you out of his office. But if you can show him how those comments are creating VALUE for his business, then he'll get just as excited!

    Mack Collier



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    Stoney deGeyter

    Small Business SEO Consultations

    All your website questions answered by SEO expert Stoney deGeyter.

  • Consultations by the hour, no long-term commitment
  • Monthly retainer options for ongoing developments
  • Answers to all your SEO questions by phone or email
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  • Schedule your first call today!



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