Search Engine Guide

October 21, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Jennifer Laycock

The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part One

by Jennifer Laycock

There's amazing viral potential involved with Facebook pages and it provides companies an easy way to reap the benefits of photos, videos, discussion forums, micro-blogging and pretty much every other form of social media in one neat little package.

PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now


Manoj Jasra

Michael Sikorsky: Insight into the iPhone, App Store & Android

by Manoj Jasra

Earlier this week I attended an iPhone Dev Camp in Calgary, Alberta and got a chance to meet up with the organizers, Michael and Camille Sikorsky. Michael is the CEO of Robots & Pencils, a programmer, an investor and an entrepreneur. I was able to sit down with him to get his insight on the iPhone, the app store and even Android....

Stoney deGeyter

An Open Letter to a Client in Search of an SEO Provider

by Stoney deGeyter

If you have decided to hire a new SEO firm or consultant, permit me to suggest a simple way to go about it.

Mike Moran

Deciding What to Ignore in Internet Marketing

by Mike Moran

I'm often asked by small business owners (and folks in larger businesses, too) how they can keep up with all the new things going on in social media, search, and everything else on the Internet. It's hard for them to hear sometimes, but I keep trying to tell them that is the wrong question. What they need to do instead is to simply decide what to ignore....

Mike Moran

The missing step in keyword research

by Mike Moran

I speak to many small businesses working on organic search marketing. They usually understand the concept of keyword research, but often they miss a basic step that makes the difference between a successful search program and one that just bumps along without creating much of an impact....

Stoney deGeyter

7 Worst Things (Bad) SEO Clients Do

by Stoney deGeyter

Being the perfect client may not be attainable, but you can certainly avoid being the bad client nobody wants. Here are seven things bad SEO clients do:...

Stoney deGeyter

7 Worst Things (Bad) SEO's Do

by Stoney deGeyter

How do you know that good SEOs from the bad ones? How can you tell those that know what they are doing from those that don't? It's not always easy, but there are some tell-tale signs. Here are seven things that bad SEOs do:...

Return to the Top of this Page



Video Cast

Sage Lewis



Sage will be back next week.



Return to the Top of this Page

Readers Respond

In response to... An Open Letter to a Client in Search of an SEO Provider

Thanks everyone for your comments.

I'll stand by not delegating to low-level employees. I'm sure there are always exceptions, but SEO is such a critical marketing function that it can't be handed off to someone who does not have a high-stakes interest in its success. You're not renting a car. If the "low level" person in charge of selecting the SEO will also be held accountable for the decision then go for it.

Wil, you make a good point, though I think we all have to admit that there are plenty of great SEO companies out there that don't rank for generic, highly searched SEO phrases. That was my point overall. You can't exclude people on that basis alone because many good SEOs simply don't try to compete for those phrases.

Mark, excellent point on redevelopment. I agree whole heartedly.

Again, I disagree on the issue of taking on multiple clients in one industry. I think its too easy for one client to say "they compete" even when they don't. Case in point, here Giant Eagle grocery stores carry gift cards for many other stores and restaurant chains. They don't carry Target gift cards because they feel they are competitors. Why? Because target has a very, very small grocery section. Smaller than what you'd find at 7-11. That's not competition. Same thing can happen online, and I think I laid out a decent real-life example.

Now with that said, I think that if a client wants to pay for exclusivity, then great! But that should cost extra. I just think it's silly to expect an SEO to turn away good business that won't hurt their clients on the basis that it might crossover.

As for the 12 month contracts, I guess that's flexible depending on the agency. I have just seen too many clients slowing down the process and then four months later complaining that there have been no results. 12 months protects the SEO and it protects the client.

The other issue I personally have with this is typically a lot of the SEO work is front loaded. If the client pays the up-front costs then a 12 month contract doesn't really matter. But I know many SEOs are willing to put in a lot of extra work up front because they have the security that they'll get it returned on the back end. Without that security, less up front work will be done or higher up front fees will have to be paid.

Stoney deGeyter
Pole Position Marketing



Return to the Top of this Page

Search Engine Books and Services

Free SEO Tools

Thinking of buying SEO software? Then try the best SEO tools free first!

Skaffe.com Directory: Show off your website Express Submit today.

Quality directories like Skaffe.com offer you strong search engine exposure.

WoW Directory

Powerful and affordable directory marketing services. Submit your website today!



Return to the Top of this Page

Recent Conversations In Our Small Business Forum
A list of popular small business forum conversations from the last week.

LINK DEVELOPMENT
Difference Between Link Building And Authority Building
What Is Link Building
SEARCH ENGINE OPTIMIZATION
What To Do With Keyword Rich URLs
What Marketing Strategy Works To Get Top Rank
Promote Websites You Don't Own
PAY PER CLICK
Google AdWords Professionals
OTHER MARKETING
Tips On Attracting Sponsors
Marketing Your Business To Trade Journals
WEBSITE DEVELOPMENT
How To Add Php To Existing Html Pages
Your Experiences With Google Analytics
SMALL BUSINESS ISSUES
Starting An LLC
CHAT
Does Anyone Cook
PREVIOUS WEEK
Small Business Forum Update For October 7, 2009

(If you like our search engine news, you'll love our small business news.)

Return to the Top of this Page


PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now
Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
Small Business Forum Update | October 28, 2009
Small Business Forum Update | October 21, 2009
Small Business Forum Update | October 7, 2009
Small Business Forum Update | September 24, 2009
Small Business Forum Update | September 17, 2009
Small Business Forum Update | August 26, 2009
Small Business Forum Update | September 9, 2009
Small Business Forum Update | August 12, 2009
Small Business Forum Update | August 5, 2009
Small Business Forum Update | July 29, 2009
Small Business Forum Update | July 22, 2009
Small Business Forum Update | July 15, 2009
Small Business Forum Update | July 7, 2009
Small Business Forum Update | July 1, 2009
Small Business Forum Update | June 24, 2009
Small Business Forum Update | June 17, 2009
Small Business Forum Update | June 10, 2009
Small Business Forum Update | June 4, 2009
Small Business Forum Update | May 28, 2009
Small Business Forum Update | May 20, 2009
Small Business Forum Update | May 13, 2009
Small Business Forum Update | May 6, 2009
Small Business Forum Update | April 22, 2009
Small Business Forum Update | April 15, 2009
Small Business Forum Update | April 8, 2009
Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


Newsletter Information

Current and Archived News

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
© Copyright 2009 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095