Search Engine Guide

October 28, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Jennifer Laycock

The Super Simple Guide to Setting Up Your First Company Facebook Page Without Blowing a Gasket - Part 2

by Jennifer Laycock

Tons of companies come in to Facebook, set up their page, throw a few photos and status updates on it and leave. Doing this is akin to building a web site without bothering to optimize it for search engines and create a content strategy.

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Stoney deGeyter

Affording SEO in Tough Economic Times

by Stoney deGeyter

We are currently in a lean economy, and many businesses are feeling the crunch. But millions of people continue to flock to search engines every day to find, learn and purchase. The question then becomes, who will they find, what will they learn, and will they purchase from you or your competition?

Stoney deGeyter

Why Branding Matters to Small Businesses

by Stoney deGeyter

Branding isn't just for big companies any more. With the internet and search, it has become easier and cheaper to for companies to brand their names in front of their target audience. Good branding efforts will always cost you some time, energy and even money, but it's not out of reach of the small businesses.

Mike Moran

Redefining social media

by Mike Moran

I sat on a panel at SUPERCOMM's Digital Media Forum in Chicago on Friday called, "Redefining Social Media." (Eric Forst of Visible Technologies and Edward Moran of Deloitte & Touche spoke with me, ably moderated by Patty Brown of The Content Strategy Group.) The name of the panel initially threw me, because it feels like anything old enough to be redefined seems a bit passé, which social media most decidedly is not. But I think there is a point to be made about social media and how it is maturing....

Eric Brown

Social Media Myth, It Isn't About the Conversation, It's About the Sale

by Eric Brown

Forget all the "It's About the Conversation" Social Media hype and babble. If you are using Social Media for your Small Business, or any business, or you are contemplating entering the Social Media space for your business, It is About Selling More Stuff, period. There is NO other reason to do it....

Miriam Ellis

Should You Hire An SEO Who Cold Calls You?

by Miriam Ellis

Matt McGee recently advised business owners not to hire SEOs who contact them and his stance has drawn some critical response. Let me tell you why I think Matt is absolutely right, you tell me whether you agree or not....

Jennifer Laycock

Join Me at PubCon Vegas in November

by Jennifer Laycock

If you're looking to attend a search conference this year, it's not too late to leave behind the cold weather and head to Vegas next month to join me at PubCon. Programmed by the team over at Webmaster World, PubCon has been one of the top search engine marketing related conferences for the last half a dozen years. It's your chance to mix and mingle with some of the best and brightest in the SEO, Affiliate and Social Media worlds and at less than $900 per person, it's one of the most affordable large-scale shows you'll find.

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Video Cast

Sage Lewis

Sage Lewis

GeoCities is Gone

by Sage Lewis

Why do people do these things? Shutting down all of GeoCities. Really? What did poor little GeoCities ever do to you?...

Sage Lewis

Bing And Twitter - Getting Together

by Sage Lewis

Bing is all excited about their new partnership with Twitter. But from my perspective, they still have a ways to go....

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Readers Respond

In response to... Why Branding Matters to Small Businesses

It's amazing to me how resistant clients are to branding efforts that are totally free. We developed a color palette for a client that they approved and said they loved. So we incorporated it into a print ad for them. Then they said they wanted more red in the ad, which was not a color in the already-approved palate. Why go through all the effort to come up with company colors if you're just going to go red in your print ads regardless? It's like branding is great until it actually comes time for execution, and then they want free reign.

Cathy Reisenwitz
Birmingham SEO Copywriter
Give your copy a conversion-inducing makeover.



In response to... Should You Hire An SEO Who Cold Calls You?

Hello Michael,
It's nice to see you here. I'm afraid I'm failing to see your point regarding the hypothetical situation of SEOs being able to order instant referrals as the overall message in the above piece is that one needs to work towards these things. If one could order these things instantly, the point would be moot.

I can't speak for Matt, but as a woman who has built up a small web design company from scratch, I actually know a few things about building a business and I am speaking here from my own experience and from the stories others in the web services industries have shared with me. We started out working for peanuts for people we knew until we had built up the experience and good reputation to be able to begin charging a living wage for what we do and counting on referrals and visibility to bring the modest number of clients to us that we need to earn a living over the course of each fiscal year. My company is small and our goals have been achievable. In my experience, this is the best path for startups to take, whatever industry they are in, but it sounds like your experience has been different.

Your viewpoint that SEOs who are down on cold calling don't know anything about building a business doesn't ring true with me, Michael, but I appreciate you expressing your opinion.

Miriam

MiriamEllis
Solas Web Design
Website Design, Local SEO and Copywriting Services for Small Businesses



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Recent Conversations In Our Small Business Forum
A list of popular small business forum conversations from the last week.

SEARCH ENGINE OPTIMIZATION
Will Google Ignore PR Soon
Submitting A Site Vs Letting It Be Crawled
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Social Bookmarking List
Do You Have Multiple Digg Accounts
PAY PER CLICK
Using Negative Keywords
AFFILIATE MARKETING
How Long Did It Take Until You Received Your First Affiliate Income
SMALL BUSINESS ISSUES
Cold Calling Business Owners
Starting Out As A Copywriter
PREVIOUS WEEK
Small Business Forum Update For October 21, 2009

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Archive of Popular Forum Conversations:
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