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November 05, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Stoney deGeyter

The Set-It-But-Don't-Forget-It SEO Strategy

by Stoney deGeyter

There are certain SEO strategies that are certainly goal oriented where you can get to a definitive end-point, but SEO as a whole is a constant ongoing process. Just like brushing your teeth, you do it ever day so you can keep yourself out from under the dentist's drill and not walk around with obvious stank breath.

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Jeff Howard

Going Down The Long Tail of Local Search

by Jeff Howard

As the growth of local search continues, companies who serve large regions by remote service, warehouses, or otherwise should not feel disadvantaged from an obscure physical address. These companies can naturally optimize across a region by discovering how searches for niche areas occur within a larger region. Because so many searches are now localized a long tail of local phrases are emerging within major metropolitan areas. By drilling down for the names of towns, neighborhoods, municipalities, counties, and zip codes that receive search volume businesses serving larger regions can take the long tail approach to incremental increases in local search...

Manoj Jasra

Web Analytics is the Foundation of Driving Strategy

by Manoj Jasra

In this video yours truly (Manoj Jasra) discusses how it's important to incorporate analytics into your marketing and website strategy from the very beginning and how you can use the stats from your websites to drive decisions which will have a direct impact on your organization.  ...

Mike Moran

Multiply Marketing Effectiveness Despite Division of Labor

by Mike Moran

Most people are familiar with the term "division of labor," which describes the specialization that companies adopt to promote efficiency. The assembly line is one of the best examples of the efficiency gains that division of labor provides. In a tiny company, such as a one-person firm, there is no division of labor, but as soon as you start to grow, even a little bit, you start dicing up jobs in the name of efficiency. The problem, from a marketing point of view, is that efficient doesn't equal effective. Division of labor can harm your marketing effectiveness and you must...

Stoney deGeyter

Outfox, Outsmart and Outgrow Your Big-Business Competition

by Stoney deGeyter

If you don't want to be a mom and pop operation, or you want to be more than the small business you are, then it's time to start thinking not like the small business you are but like the bigger business you want to be.

Manoj Jasra

SEO Sessions from SES Chicago

by Manoj Jasra

SES Chicago is a little over a month away and will feature a very well respected online marketing veteran, Rand Fishkin. Rand is the CEO of SEO Moz and is a regular speaker in the international conference circuit. Earlier this week I caught up with Rand to get his insight on his sessions at Search Engine Strategies Chicago...

Paul Jahn

More "Goals" for Google Analytics

by Paul Jahn

A few days ago in the Twittersphere, it's been mentioned that Google Analytics will soon be adding the number of "goals" to 20 (four groups of five), up from four only. For some, this may not be a big deal. For others, it's just fantastic and the possibilities are almost endless.

Stoney deGeyter

How Small Businesses Can Brand Themselves On the Cheap Online

by Stoney deGeyter

People often associate branding with money. Lots and lots of money. Generally, if you try to run a branding campaign you might see from companies like Target, you most certainly will have to fork over a big chunk of change. But small business owners don't have that kind of money to brand themselves in similar fashion. Fortunately, there are other ways to brand your small business online.

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Video Cast

Sage Lewis

Sage Lewis

Google Analytics Goals

by Sage Lewis

Now you get 20 of them! This is yet another great improvement for a great tool....

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Readers Respond

In response to... Just what constitutes a spam blog comment?

It sounds to me like you're being way to harsh. Many of those people don't deserve to be marked as 'SPAM.' You should simple delete their comments.

Most people, in my opinion, don't understand what SPAM really is. Of course, I understand that everyone has their own opinion, which they are entitled to. Along those lines, I consider SPAM to be 30 links to WOW gold or such with not a single credible word contributing toward the discussion. SPAM is NOT a comment that is self-promotional. Everyone, and I mean EVERYONE, who is commenting on a site has a motive for doing so. You can't expect someone to write great content for you (in the form of a comment) and not provide a return. Some commenters are just better at masking their motives then others.

I can't tell you how many blogs I see that have little or no comments. The blog looks dead. And why? Because their moderating their comments with a stiff arm. And consequently, there's no conversation going on. Just look at this page as an example. Every comment is from people in the industry, and I would say most, if not all, are looking to promote their business in some way, just as I am. And more power to the page! It has a PR 3 and I'm sure it probably ranks for some keyword phrase. This is pretty common from what I've seen--many pages that have many comments seem to do well in the search engines. So you may want to consider the positive effect of all those comments too, whether you deem them intelligent or not.

Vertical Measures
An Internet marketing company focused on helping our clients increase traffic and business for their websites.



In response to... Should You Hire An SEO Who Cold Calls You?

Disagree strongly with this article. In fact, it smacks of a bit of elitism regarding the superiority of one marketing method versus another. Outbound calling, direct marketing etc is just another tool in a marketer's toolkit. The best way to combat the scammers out there is to do due diligence by requesting solid references and some online poking around.

Cold calling is hard enough already without these types of articles disparaging those who may not have a choice but to cold call.

Ed Yang



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Archive of Popular Forum Conversations:
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