Search Engine Guide

November 19, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Jennifer Laycock

Striking Out On My Own All While Staying Put

by Jennifer Laycock

Regular readers of Search Engine Guide probably noticed I've been less than active as an author and Twitter voice this past year. All of that's about to change. Over the next few months you'll all see me getting back into the swing of things here on Search Engine Guide and hopefully back to my chatty self on Twitter and other social media sites.

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Mike Moran

Are you ready for Bing?

by Mike Moran

No, I haven't been living under a rock. (Who does that, anyway?) I know Bing has been out for months. That's not what you need to be ready for. You need to be ready for approval of the Yahoo! deal with Bing, because once that happens, everything you've been doing with Yahoo! will change. And if you haven't been doing anything with Yahoo!, you might want to change that, too....

Stoney deGeyter

5 Worries That Can Kill Your SEO Campaign

by Stoney deGeyter

Spending nights worrying about your SEO campaign can eat up a lot of energy that is better applied to other, more important matters. Here are five things the business owner need to stop worry about.

Jeff Howard

The 3 Variables of Google Local Search

by Jeff Howard

Sometimes organic search seems straight forward, type in a keyword and returned is a list of 10 recommended websites. Of course, getting to the top isn't so simple, but the notion that once you arrive at the top, traffic will ensue is a hypothesis hard to deny. Local search results don't play into this scheme. They have variables such as size of the map, and definition of a region's center that combine with trust, a citation, or sometimes what I call "sureness factors" to determine what businesses should be recommended. This post isn't a blueprint for better local rankings, but...

Jason Dowdell

Tony Hsieh Zappos CEO Keynote at PubCon 2009

by Jason Dowdell

Tony Hsieh, has been the Zappos CEO since 2000 after investing in Zappos with his venture fund. In a former life Tony was the co-founder of Link Exchange, which was acquired by Microsoft in 1998 for $265 million. Speaking of acquisitions, the Zappos acquisition by Amazon just closed November 1st and totaled $1.2 billion....

Mike Moran

Search Marketing Is Easier Than You Think

by Mike Moran

Not long ago, I spoke to a group of local chemical manufacturers on Internet marketing. After the talk, I sat next to an veteran business owner at dinner, someone who clearly appreciated the talk but also felt a bit overwhelmed at the prospect of Internet marketing, especially search marketing. I was happy to put him a little at ease, because he really knows a lot more than he thought he did....

Jeff Howard

When Should I Build a New Website & Invest In SEO

by Jeff Howard

The Holidays are no further than one week away, and on the other side of everyone going bonkers is a new year. Chances are at this juncture new budgets will be set, taxes paid, and 2010 business goals established. If you're on the fence about SEO, or whether or not to build a new website here are objective methods packed into two PDF guides that can assist in the decision making process....

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Video Cast

Sage Lewis

Sage Lewis

Interview with Larry Kim WordStream Founder - 1 of 2

by Sage Lewis

WordStream continues to push the boundaries of key phrase research - how to use it and how to advance the effectiveness of key phrase research. You'll want to watch both of these videos to see what WordStream is doing and how it could effect your overall keyword campaigns - in both organic and in paid....

Sage Lewis

Interview with Larry Kim WordStream Founder - 2 of 2

by Sage Lewis

Interview Part 2 of 2 - WordStream continues to push the boundaries of key phrase research - how to use it and how to advance the effectiveness of key phrase research. You'll want to watch both of these videos to see what WordStream is doing and how it could effect your overall keyword campaigns - in both organic and in paid....

Sage Lewis

A Reptile Is Controlling You

by Sage Lewis

I want to talk about how fear is being processed in your brain and how it's all out of whack with modern day society....

Sage Lewis

Neocortex - You At Your Best

by Sage Lewis

The neocortex is the newest part of your brain. "The cells in the neocortex are arranged in six layers, within which different regions permit vision, hearing, touch, the sense of balance, movement, emotional responses and every other feat of cognition." This part of your brain is the real you. This is the part of the brain that will set you free....

Sage Lewis

Amygdala hijacking - Don't let it happen to you.

by Sage Lewis

This is unfortunately how we all often respond to modern day problems and issues. Here are some tips on stopping this cycle from reoccurring....

Sage Lewis

I'm Afraid Right Now

by Sage Lewis

I talk a lot about fear because I know exactly what it's like to be afraid. I wanted to do this video right now because I'm just coming off of being afraid of money issues. This is how I'm dealing with it....

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Readers Respond

In response to... 5 Worries That Can Kill Your SEO Campaign

Great article as always Stoney.

There's that fine line between how much involvement the business owner has within SEO decision making and how much is placed in the hands of the appointed SEO consultant.

I always find it comes down to an element of trust. It's similar to hiring a decorator..... for those first few strokes you're always keeping a careful eye on how the painting is going... then your confidence builds as progress is made and you leave the decorator to get on doing what they do best. You lay down the groundwork - choose the colours, decor etc etc, the decorator advises, then off they paint! The last thing you want to be doing is looking over their shoulder quoting which brushes are best having just read an article in latest copy of "Decorating Monthly". You get the gist :)

The elements of "worry" disappear as you see progress being made... correct progress.. and once that element of trust is in place you work as a partnership... in leave the sleepless nights to accounting worries rather than SEO worries!

Ian Rhodes
Make Your Marketing Click!
Freelance Online Marketing Consultant Kingston Upon Thames Surrey



In response to... Social Media Myth, It Isn't About the Conversation, It's About the Sale

Eric ~ I like the article but I do feel that you are missing a major aspect to social media (SM) and why it can work for building business. I think that looking at SM only from a lead generation standpoint and to use it's potential to line pockets is one sided.

SM should be used to open the door of communication for both business and client\customers. It should be used to generate new ideas, help clients\customers, generate trust, and build brands.

For my dollar and one half...social media should not only be used to generate more sales, interest, consideration, etc...but it should be used as a microphone for customers\clients and a head set for business\brands. My thoughts and nice article. I will return for more.

Alton j.

Alton J. Duderstadt
Searchology 101
Searchology101 is where the art and science of Internet marketing meet.



In response to... How Small Businesses Can Brand Themselves On the Cheap Online

Nice written.

The main thing I reiterate to my customers is to be creative. And not to slog a dead horse, but think outside the box. Make sure your brand/domain is on any delivery vehicles, your store front, any piece of paper that may get in a customer's hands, your voice mail message, etc. It's really endless.

Bill
High Touch, Inc.
We tailor technology to your business strategies, helping you be more efficient, and more secure.



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Recent Conversations In Our Small Business Forum
A list of popular small business forum conversations from the last week.

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Archive of Popular Forum Conversations:
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