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December 10, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Ross Dunn

How a Google Penalty Can Make Your Site Stronger

by Ross Dunn

Over the past 12 years consulting on web marketing  I have answered countless questions but one question I receive often stands out from all; how to remove a Google penalty....

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2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
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Manoj Jasra

Yahoo Continues to Disappoint

by Manoj Jasra

2 years ago I wrote a post titled: "Yahoo, Where is the Love?" which questioned whether or not Yahoo had issues with ranking Blogspot blogs strongly in its index. In 2007 we noticed that for the majority of our top ranking keywords in Google were well outside of the top 30 in Yahoo...

Jeff Howard

6 Common Google Maps Problems & the Solutions

by Jeff Howard

Google is paving the way for small business owners to take a proactive approach toward online marketing. For lots of folks seeking better local exposure claiming their business at the Google Local Business Center is their first step into the realm of search marketing. But, it's not always smooth sailing. The maps system has bugs, limitations, and can sometimes misrepresent a business causing a steady decline in leads. Here are 6 common mishaps straight from the Google Maps help forum....

Stoney deGeyter

How Small Business Owners Can Build a Blog Without Blowing the Business

by Stoney deGeyter

Many small business owners are out there thinking "Blogging? That's just one more thing to add to my already over-booked work schedule. No thanks." I feel you. But blogging is an important aspect of growing your business. The key to good blogging is understanding how to work it in, prioritize it properly, and not to feel obligated to anybody but your family and customers.

Jeff Howard

8 Local Search Case Studies

by Jeff Howard

These eight case studies with stats to back them up help reaffirm confidence that local search is a viable option for many types of businesses. Learn how a Horse Stable, Jeweler, Nursery School, Local Bank, Car Wash, Orthodontics, Tanning Salon, and Insurance Company have all used local search to drive leads and grow their business....

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Video Cast

Sage Lewis

Sage Lewis

Google Wave - I'm not so sure

by Sage Lewis

So I've been playing around with Google Wave. I'm not sure about the whole hoopla. Here's my take....

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Readers Respond

In response to... How Small Business Owners Can Build a Blog Without Blowing the Business

Stoney
I always enjoy your articles, (Adding a Blog to Your Article Marketing Strategy) but this one really hit the nail on the head for me.
I just had this EXACT conversation with a client today begging her to set aside time to blog for her local business. Afterwards I also had to admit that I hate blogging. For me it is simply because I type so poorly. Having been a professional artist for so long I could literally draw, paint, build, or carve out of wood- blog posts faster than I can type them.
So I have to really really really push myself to make time to blog (and comment on blogs) now that I am in the virtual and SEO world.

Snippets are easier to produce and seem more natural, and I also like commenting on other articles and news items as well.

Jan Riley
SEO Services Atlanta
Atlanta Local Business Marketing



In response to... Web Copywriting Voodoo: The 8-Step Secret Copywriters Might Not Want You to Know

Hi Karri-

I was a little disappointed with the article. This "Secret 8 Step Process" isn't secret at all. I learned it in 6th grade (as did most students) while completing my first research paper. Through the years, I think professors and teachers have called it, "The Writing Process." And, it should be used each and every time - not just for those times when you have a blank page. It's something like:

1. Brainstorm
2. Research
3. Write
4. Re-write
5. Re-research to fill-in missing blanks
6. Write
7. Re-write
8. Get an "A" - or in this case, sell some "stuff"

I feel awful for the students of today. If the writing process is now a "secret", then it doesn't bode well for the next generation of writers - no matter the area they pursue.

Jerry Macnamara



In response to... Web Copywriting Voodoo: The 8-Step Secret Copywriters Might Not Want You to Know

Hi Jerry. Appreciate your comment. I was being a little bit tongue-in-cheek with the title of the article.

That said, it's been my experience--both before my copywriting days and now as a copywriter--that many people are intimidated by the writing process. Why this is may be for another forum entirely, but I suspect it's something to do with the fact that most children are not asked to use their writing muscle all that often ... at least not with any degree of regularity. And young adults spend more time texting than actually writing anything that contains a complete thought ... I digress.

My purpose in writing this article was to demonstrate that we ALL have the ability to write; we just need--as one commenter referenced--a place to start. A simple methodology that feels fun and relaxed. The structure, the polish, the subtleties can come later if need be.

Next time I'll be more obvious in my sarcasm ;)

Karri Flatla
Snap! Virtual Associates Inc.
The Website Marketing Company for Entrepreneurs With Purpose



In response to... So You Know Your Stuff... But You Still Don't Know Jack!

I really appreciate these insights because they address an unknown in our business with our site. As a small company, the business of maintaining our web site falls almost exclusively on me. Part of me likes that and part of me worries about it. . . a lot. I know our products and most of our market but from an 'insider's' perspective. I wonder about search terms and keywords that our perspective clients might be using that aren't even on our site or in our content.

While our analytics show that our site is doing quite well, I may never know how much better it could be doing, or which market segments we are missing. All of our SEO has been done using my knowledge without the benefit of an outside evaluation and this article sure convinces me of the need for that. Now for the budgets . . . Maybe if the site wasn't doing so well the budget might accommodate the need. I guess that's how it works.

Thanks for some great insights obviously gleaned from real-world experience. I'll work on the budget!

scott adie



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PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now
Archive of Popular Forum Conversations:
Small Business Forum Update | December 16, 2009
Small Business Forum Update | December 9, 2009
Small Business Forum Update | December 3, 2009
Small Business Forum Update | November 18, 2009
Small Business Forum Update | November 4, 2009
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Small Business Forum Update | May 28, 2009
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Small Business Forum Update | April 22, 2009
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Small Business Forum Update | March 31, 2009
Small Business Forum Update | March 25, 2009
Small Business Forum Update | March 18, 2009
Small Business Forum Update | March 4, 2009
Small Business Forum Update | February 24, 2009
Small Business Forum Update | February 11, 2009
Small Business Forum Update | February 4, 2009
Small Business Forum Update | January 28, 2009
Small Business Forum Update | January 21, 2009
Small Business Forum Update | January 13, 2009
Small Business Forum Update | January 5, 2009
Small Business Forum Update | December 9, 2008
Small Business Forum Update | December 1, 2008
Small Business Forum Update | November 18, 2008


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