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December 16, 2009 - Navigation: Articles - Readers Respond - Video - Small Biz Talk



Miriam Ellis

Landmark Local Categories List

by Miriam Ellis

Talk about Happy Holidays and the spirit of giving! Mike Blumenthal has just published the very first Complete Google LBC Category List we've ever seen. This is the gift Local SEOs and local-focused business owners have been waiting for and it vastly simplifies the process of picking the right categories for a given business - something you can't afford to make a mistake about!...

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Christian Arno

Cultural Customization: Localization and Keywords for International Markets

by Christian Arno

English may still be the dominant language in terms of content on the Web, but the majority of the world's Internet users' first language isn't English. And this disparity creates a rather lucrative opportunity for those seeking to enter new markets: the competition for key search terms is much less on the non-English language Internet, therefore it's possible to achieve high search engine rankings far easier than in English....

Mike Moran

Is your site ready for search marketing?

by Mike Moran

I realize that to some, this is a dumb question. I mean, if you have a Web site, why would you NOT optimize it for search? Organic search is the cheapest way to bring people to your site and paid search is the easiest, so it's a no-brainer for you to recommend that every blessed Web site on the Internet dive right into search marketing, right? Wrong....

Stoney deGeyter

Getting the Itch to Start from Scratch

by Stoney deGeyter

Over the past few months I've been working on a personal hobby site. It's been a lot of work but I've learned some valuable insights.

Jennifer Laycock

Four (ok twelve) Reasons to Build a Social Media Strategy for 2010

by Jennifer Laycock

2009 is coming to a close and most companies are already deep in planning with their 2010 marketing budgets. With that in mind, here are four key reasons why your company needs to consider planning and launching a social media campaign next year...

Eric Brown

Will 2010 be the Year for Engagement

by Eric Brown

It seems a lot of small and midsized businesses are starting to introduce social media into their marketing arsenal. Perhaps it is because of budget restrictions or they just want some of the profound buzz surrounding the social media craze.But what happens once the Facebook fan page is up, but has few fans, Twitter account is live, but only a handful of followers and a blog with no comments and little interaction? Now what?...

Mike Moran

Are search metrics optional?

by Mike Moran

Trust me. I know the right way to do organic search marketing. I know that you start with metrics. I know that you must measure the traffic that comes to the site and see how many people convert. I've even written a couple of books that have a strong metrics focus to Internet marketing, organic search marketing in particular. But when I talk to small businesses, I am more and more wondering if search metrics are optional, at least at first....

Charles Lumpkin

(Video) How to Get Links From .edu Domains Using the Skew Method

by Charles Lumpkin

In this video, Charles Lumpkin shares an easy and practical way to get links from valuable .edu domains....

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Video Cast

Sage Lewis

Sage Lewis

Let Social Media Pick Your Pizza

by Sage Lewis

I always believed that Pizzeria Uno was the best pizza. But I wasn't positive until I got confirmation from the people in my social media class. They all confirmed to me that it was indeed the best pizza. Social proof is incredibly powerful. It compels people to try new products and it also validates what existing customers already believed. Get testimonials!...

Sage Lewis

My View From SES Chicago

by Sage Lewis

I have this theory that at every Search Engine Strategies conference there is a particular theme. I often times have a feeling for what I think the theme will be early in the week. I didn't really know what it was for much of the week. I think I finally figured it out. Watch to see what I think....

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Readers Respond

In response to... How do I get links to my Web site?

Having been at this for several years now for both my own business as well as those of my clients I can say that content is indeed king.

Right now I have a client in the radiant in floor heating business that is just getting started online. He's extremely knowledgeable about his industry but is not a writer and doesn't feel he can come up with articles about the benefits of in-floor radiant heat. Does anyone here have experience with coaxing clients to come up with content for articles?

Cheers!
Burlington, Ontario, Canada.

In Floor Heating
In Floor Heating systems designed and installed by expert infloor heat contractor in Ontario.



In response to... How Small Business Owners Can Build a Blog Without Blowing the Business

So question...does the blog have to be about your site? For instance I'm in the Christmas light installation business so All my blogs all year long should be about that? Or can it be about Christmas? Or just holidays in general? Just having the blogs on my page will help me with me SEO? I look forward to your response! Thanks,

Matt Martoccio
The Christmas Guys
Christmas Lighting Installers



In response to... Deliver the Goods to Sway "Social Researchers"

I know this is a 2 year old post but it's SO on point. It's holiday time and of course we're working on how best to get word out about our products and help people find us. It's nice to see our move to add customer reviews to our site validated. I've read other articles that come to that same conclusion but I'm commenting on this one because I thought it was really well written and engaging.

Regarding negative reviews - we allow them. It actually resulted in us learning a few things about how people were using our popcorn and the results they were getting that we otherwise wouldn't have found out about (or it would have taken a lot longer for us to find out). But we don't just let a negative review hang out there unless it's a subjective comment like "I didn't like it" or something like that because that is the person's preference. In that case, it's approved for posting as-is.

If the negative comment is something like "the popcorn popped great and there were no kernels left but it must have been stale because it was chewy when I ate it after popping it", we'll amend the comment with an "editor's note" explaining that stale popcorn doesn't pop so that could not have been the problem and instead point out that the corn was probably subjected to too much steam while it was popping and that's why it's chewy.

Sorry for the details but I thought that someone reading this might be interested in an actual example of how we handle the negative comments.

Thanks again for the article.
Buck

Buck S.
Just Poppin
Gourmet Popcorn, Mushroom Popcorn and more!



In response to... Landmark Local Categories List

Yes, the whole Local push that Google (and others) are doing is going to really help small, local businesses exploit the web. For too long the web has been seen as a way of connecting with people on the other side of the world, but what about the people in your own community?! They have needs as well!

Thanks for the list Miriam.

SEO Simplicity
SEO & Search Engine Training, Consulting and Advice for Australian Businesses



In response to... Landmark Local Categories List

Great post Miriam!

I've been hearing about this from a few chatters out there, but didn't really know the benefits to it and how it works. Now I know, and I thank you for that.

I believe this is going to help a lot of NEW businesses out there, if these types of business owners find this out before their competition then they will out rank them for sure.

I just went over to the overview video of this resources over on Google and WOW then do the tracking of analytics for you and all that good stuff! That will blow a lot of business owners away with that kind of knowledge and tracking.

Again great content here Miriam! I look forward to reading more of your posts!

Jason Braud

Oxford MS Web Design
North Mississippi Web Site Designer



In response to... Will 2010 be the Year for Engagement

Good post but not every company can become a brand in the strictest sense of the criteria specified by Seth. Some industries are perceived as dull such as translation and it's often cringeworthy to see competitors embracing social media. I mean who wants to follow a translation company's twitter account, "just uploaded file for client... really happy with our quality". All industries aren't equal and some will simply not cut it in the current social media environment such as Twitter, Facebook and the like.

Asia Translate
Your trusted provider of quality Asian translation services in Singapore.



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