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January 27, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Sage Lewis

Real Time Search - What It Means To You

by Sage Lewis -  Tweet This!  Tweet This!

Real time search is the hippest topic on the search marketing landscape right now. Here's a rundown of what it is and how you potentially could use it for your business...



The Edge of Success

9 Proven Techniques to Double Your Sales

"Hands down, "The Edge of Success" is the #1 resource every entrepreneur must have in their tool kit." - Thomas Ribar
  • Learn how to "Master" every selling moment
  • Easy ways to generate more leads
  • Techniques for becoming a better sales person
  • What customers really want from you
  • How to capitalize on your existing customers (and still have them love you)
  • Yes, I want to download this powerful book for FREE!


    Stoney deGeyter

    SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags

    by Stoney deGeyter -  Tweet This!  Tweet This!

    Like the Title Tag, the Meta Description tag will often show up in the search results. Generally what you see in the SERPs is the clickable title link and then the description tag or page snippet just below it. If your description tag fails to properly or adequately tell your visitors what's on the page then it's likely the searcher will click a different result.



    Charles Lumpkin

    Beginning with Paid Search

    by Charles Lumpkin -  Tweet This!  Tweet This!

    Sure we all want to dive right into keywords, but perhaps you should start your SEO strategy with research using paid search techniques. In this video, Charles Lumpkin tells you why and how....



    Jeff Howard

    How to Avoid Bloated Performance Expectations from Google's Keyword Tool

    by Jeff Howard -  Tweet This!  Tweet This!

    Google's keyword research tool is an excellent resource for generating keyword ideas and also trending which keywords deliver a higher volume of searches. But, note the use of trending in the last sentence. The tool can't tell you how many website visitors you'll receive from a #1 ranking....



    Manoj Jasra

    Rankings, Competitors and Analytics in One

    by Manoj Jasra -  Tweet This!  Tweet This!

    Search Engine rankings may not be as meaningful as they once were, however they still do hold some value, and if they are combined with things like competitive data and web analytics, search engine rankings can be quite useful. We have had our share of demos of search engine ranking software over the years, but the latest one from SEO Rank Monitor deserves a second look....



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    Video Cast

    Sage Lewis

    Sage Lewis

    Holy Cow, Pick Up The Phone! Or Blow Your Sales Leads

    by Sage Lewis -  Tweet This!  Tweet This!

    Delaying your first-dial response time from when you receive an online form from 5 to just 30 minutes decreases your chances of qualifying the lead by 21 times!...



    Sage Lewis

    Have You Heard Of The Product Launch Formula

    by Sage Lewis -  Tweet This!  Tweet This!

    If you haven't maybe you should. It's a distinctly different way of going about marketing. Understanding the concepts of this could significantly change how you think about marketing your products or services....



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    Readers Respond

    In response to... SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags

    In a moment of sales dropoff-induced weakness, I signed on with a popular SEO company about a year ago for help, getting a package of backlinks and 5 page SEO. A huge red flag went up when they asked me to change the page title to just keywords, the description tag to something that wasn't what I was optimizing for, and gave me a keywords meta tag a mile long. I'd been reading you long enough to know that all of those were sleazy, and not what I wanted for a consumer experience, anyway. But, they were the "pros," right?

    They kept promising me they'd "hit it out of the park," but nothing. I was embarrassed when my results showed up on the pages--even I wouldn't have clicked on my own link after reading that. Thankfully, I came to my senses and undid everything they told me to do. At least when I showed up on page 2 or at the bottom of page 1, I could respect myself.

    Carolyn Schlicher
    LiquidWholeFood.com
    Get Real Liquid Vitamins



    In response to... Google Local Business Listings are Being Hijacked Again

    This is the very same thing we're facing with our oldest and most favorite client here in Seattle. We managed to take control of the listing but when we tried to change the phone number it locked future changes, didn't even show an AWAITING VERIFICATION message again. a few days later the culprit's listing is showing up again with my client's actual address and THE CULPRITS phone number.

    It really is the wild west and it's almost a part time job trying to stay on top of it.

    Thanks for the great article!

    fL

    Seattle Web Design
    Seattle's premier web design, online marketing & eCommerce firm



    In response to... SEO 101 - Part 3: Everything You Need to Know About Meta Description and Keyword Tags

    Good article. I totally agree that a lot of people believe, wrongly, that ranking high takes care of click throughs. The description tag is a great way to control what you display on the serps, and what's great about it is that you can use more of a call to action type piece of text.

    @Ian I always make sure my description tags are 150 characters as that tends to be the limit on the SERPs

    Regarding the keyword tag, I tend to use this mainly as a form of taxonomy. It provides me with a quick method of checking what each theme a page is about when I scan the site on a spreadsheet. I never bother with capitalisation, where spaces should go and commas. As a general rule of thumb I don't spend more the 5 mins on the keyword tag.

    Eddy



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    The Edge of Success

    9 Proven Techniques to Double Your Sales

    "Hands down, "The Edge of Success" is the #1 resource every entrepreneur must have in their tool kit." - Thomas Ribar
  • Learn how to "Master" every selling moment
  • Easy ways to generate more leads
  • Techniques for becoming a better sales person
  • What customers really want from you
  • How to capitalize on your existing customers (and still have them love you)
  • Yes, I want to download this powerful book for FREE!


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