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February 17, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Mike Moran

Listen to Your Customers to Adjust Your Keywords

by Mike Moran -  Tweet This!  Tweet This!

You probably use many sources to brainstorm your search keywords, but how do you know if your customers are starting to change the way they search for your products? Have you listened to what your customers are saying? Time was that listening to customers demanded expensive focus groups and surveys, but that time has passed. Nowadays, you can listen to social media conversations and analyze them for any number of purposes, including search keywords....



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9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now


Stoney deGeyter

SEO 101 - Part 8: Everything You Need to Know About Keywords

by Stoney deGeyter -  Tweet This!  Tweet This!

Keywords are the blue-prints from which all your marketing efforts are built upon. Keyword research tools provide valuable insight into what words people are searching on the major search engines. But research tools are just the first step in a thorough and well-planned keyword research process. Great tools like Keyword Discovery and Wordtracker or even Google's tools don't tell you the intent of each search, however that information can be deduced with a bit of analysis and keyword organization....



Scott Buresh

Search Engine Optimization and Paid Search: What Should Your Philosophy Be?

by Scott Buresh -  Tweet This!  Tweet This!

As a search engine marketing company, we are often asked by clients and prospects if there's a basic philosophy when it comes to organic search engine optimization and paid search advertising. Without a hard look at your company's goals and unique situation, there really isn't a concrete answer to these questions.



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Video Cast

Sage Lewis

Sage Lewis

The Google Webmaster Quiz

by Sage Lewis -  Tweet This!  Tweet This!

These are the answers to the quiz that Google put out. Reviewing this is a handy way to see what Google suggests are the appropriate ways of handling the architecture of your site....



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Readers Respond

In response to... Listen to Your Customers to Adjust Your Keywords

Keywords may be the Holy Grail but your article hits the nail on the head that you need to monitor keywords constantly. Monitoring the traffic through the website, focus groups and tag clouds are all great for finding out what keywords your target audience is using. Another great tip is constantly doing competitor analysis and finding out what keywords your competitors are ranking highly for as well.

Gillian - Google SEO
Search Engine Optimization Works
A Leading Australian SEO Company



In response to... The World Does Not Begin and End With SEO

I think what steveplunkett is saying is that there are other reasons not to tell people to search for your name in addition to it being an extra step. In the Pontiac case, the competition was able to leverage Pontiac's strategy to gain traffic to their own site and sway opinion with Google Adwords ads by bidding on "pontiac" keywords. Then he also showed the organic case where Pontiac's site was outranked by a blog post furthering both of your points that it's a bad idea to include an extra step because it's an extra step and you give up control with that extra step.

brianr



In response to... The World Does Not Begin and End With SEO

I tend to agree with Melissa, so often my analytics will point out that people actually search the domain.com. This really is an indication that many folk are searching and clicking instead of using the address bar. No doubt they have a particular search set as their homepage and subsequently assume that that IS the Internet.

I think I might still add my domain to offline material, but perhaps this is a bigger indication that many should move from keyword stuffed domains to one that people will actually use.

Use "coke" and not "supper-fizzy-sugar-soft-drink" as your domain name? If personalised search really does take off, then perhaps we'll see another "Florida"?

Robert
Prop Data Internet Solutions



In response to... The World Does Not Begin and End With SEO

Sorry for my just a little sarcastic comment. This discussion is retro. Does anyone look at or keep the coupons given you when you check out of the supermarket? Do you tear off a coupon from the back of the register tape. Personalization is nothing new. And if I did have money to place an ad in the Superbowl - than I can try anything I want with brand building and serving. As I see it, the example is for a b2c company that might have many dealers, distributors and they want to have as many of their 'branded' sites come up in a search as possible and eliminate the risk of a competitor being seen on a search. That is how and why I see the 'personalization' aspect. It is not really personal it is about grabbing real estate on the web - and a potentially good way to do it. Now, if I did not have money to buy a superbowl ad - supermarket coupons and online coupons work better - so try that strategy instead.

Lia Kay Barrad
Barrads Buzz
Ad Sales and Internet Marketing Specialist



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PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now


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