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February 24, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Jennifer Laycock

Getting Started on Twitter with a Realistic Timeline

by Jennifer Laycock -  Tweet This!  Tweet This!

While millions of people and tens of thousands of businesses have flocked to Twitter over the past few years, many companies are still standing in the doorway wondering if they should step inside. Their biggest concern? How much time will they spend and how much benefit will they reap.



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Stoney deGeyter

SEO 101 - Part 9: Everything You Need To Know About Keyword Core Terms

by Stoney deGeyter -  Tweet This!  Tweet This!

Learn how to find, prioritize and organize your core terms. These will be the basis of all your future site-optimization efforts.



Mike Moran

Small Businesses Must Choose Partners Carefully

by Mike Moran -  Tweet This!  Tweet This!

As a small business, you probably pride yourself on being customer friendly. Even though you might work with large companies as your suppliers and partners, you go the extra mile for your customers when something goes wrong. You make your site search friendly. You put the information on it that customers need. And you stand behind what you sell. Except when that big company partner makes it impossible....



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Video Cast

Sage Lewis

Sage Lewis

Google Giving Small Businesses a Cheap Advertising Option

by Sage Lewis -  Tweet This!  Tweet This!

Google is doing a test in the Houston market that is allowing small businesses to affordably stand out from their competition. Watch this video to learn how you could benefit from this....



Sage Lewis

Fortune 500 Can't Do Search Engine Optimization

by Sage Lewis -  Tweet This!  Tweet This!

Marketing Pilgrim reported on a Conductor study that basically said that most Fortune 500 companies are not ranking in the natural search results. I talk about why that is and why this is a huge opportunity for you....



Sage Lewis

Proof! Facebook Fan Pages Work

by Sage Lewis -  Tweet This!  Tweet This!

Marketing Pilgrim reported on a study dealing with the effectiveness of Facebook fan pages. The study makes a pretty strong case for the power of Facebook....



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Readers Respond

In response to... The World Does Not Begin and End With SEO

This strategy is much better suited for smaller brands or local brands that are not the targets of the SEO mob in the first place, or are not being widely discussed on blogs and other social platforms. In my opinion, Coke and Pontiac are not the best examples here.

The strategy is also a big loser if your "brand name" is some generic version of your business category. For example, if you were smart enough to name your plumbing shop "Atlanta Plumbing and Heating" back in the days when Yellow Pages were relevant, you'd find yourself at the top of the listings. Search on that phrase today and you find every plumber in town. You'd be better off as "Puckleschwartz Plumbing" and promoting your name in off-line media by saying "google us at Puckleschwartz Atlanta". You won't need any SEO expert help to win on that phrase.

All that being said, I still believe that Puckleschwartz should optimize for other phrases related to his category, but the people who are searching for him by name will be much easier to convert.

BTW...Toot got it right on the address bar issue. For all but the biggest brands, most folks will go straight to the search box, not the address bar because they know that Google will help them spell "pukleswarts".

Dave Young
Branding Blog
Marketing Advice and Advertising Strategy for Local Business Owners



In response to... 24 Hours With Google's Nexus One

Nicely done! Honest, straightforward - there are tons of Nexus One reviews by people who do little except mess around with smart (and dumb) cell phones all day. What a refreshing approach.

(For those of you complaining: I would agree that an established media outlet like CNET should not use a novice reviewer for its first, only, or main review. But as an added voice on a site that isn't a specialty phone site, this is great.)

Bud Man



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A list of popular small business forum conversations from the last week.

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