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March 24, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Mike Moran

What To Do When Reviewers Lie About You

by Mike Moran -  Tweet This!  Tweet This!

When my friend called me, there was a little panic in his voice. He owned a successful, customer-friendly small business, and was generally an easygoing person. But he didn't know what to do. A long-time and loyal customer alerted him to a savage review of his business on an Internet Yellow Pages site. And so now he was turning to me to find out what he could do about it....



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1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
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Scott Buresh

The Fallacy of Search Engine Marketing Only

by Scott Buresh -  Tweet This!  Tweet This!

There has been much debate over the years in the search engine marketing community about whether it is proper or even hypocritical for a search engine marketing company to use other forms of advertising unrelated to internet marketing. The naysayers generally have a common argument: a quality search engine marketing company "shouldn't need" to engage in any forms of offline marketing.  I don't buy it....



Stoney deGeyter

SEO 101 - Part 10: Everything You Need to Know About Keyword Qualifiers

by Stoney deGeyter -  Tweet This!  Tweet This!

Optimizing your website for core terms is only part of the optimization process. The vast majority of searches are performed using longer, more specific phrases.



Stoney deGeyter

SEO 101 - Part 11: Everything You Need to Know About SEO Copywriting

by Stoney deGeyter -  Tweet This!  Tweet This!

A website without good copywriting is a sports car with an engine that doesn't run. It doesn't matter how pretty it is, the content is what is needed to provide your visitors the information they need in order for you to make the sale (or conversion, or whatever else you want your visitors to do.)



Stoney deGeyter

SEO 101 - Part 12: Everything You Need to Know About Page Content

by Stoney deGeyter -  Tweet This!  Tweet This!

A good heading tells people what they can expect from the content that follows. What information will they learn? What benefits will be presented? What solutions will you provide?



Stoney deGeyter

SEO 101 - Part 13: Everything You Need to Know About Links

by Stoney deGeyter -  Tweet This!  Tweet This!

At best, link building is time consuming and tedious. At worst it's the thing drives good SEOs to the dark side of black hat magic. It's the one thing that most SEOs don't to do and very few actually can do well.



Stone Reuning

9 Do's and Don'ts For Building a Social Bookmarking Network

by Stone Reuning -  Tweet This!  Tweet This!

Developing a strong presence on social networking and bookmarking sites doesn't involve complex formulas or algorithms. Sure, sites like Digg and Reddit have algorithms, but your best bet is to focus on the two major pillars of success on social bookmarking sites - great content and a network of users to promote it - rather than focusing on racing to the front page....



Mike Moran

Stop Selling Your Products!

by Mike Moran -  Tweet This!  Tweet This!

No, I don't mean to take them off the shelves, or rip up your catalog. Yes, I know that if we don't sell things, we cease to make a living. I'm talking about a style of marketing that seems focused on nothing but the final sale, while missing all of the other steps of the process. You need to end this maniacal focus on the sale as being the only way you interact with your customers. Too many people have gotten the idea that search marketing is great for sales, but have forgotten everything else about search marketing, and maybe...



Mike Moran

How can small businesses measure offline sales?

by Mike Moran -  Tweet This!  Tweet This!

Often, I work with businesses trying to determine the return on investment for their online marketing. For e-commerce companies, it's not that hard. They can use their Web analytics to see how many people are coming to the site and how many actually convert by checking out. But what if you sell offline? Then it's not so easy....



Mike Moran

"I don't have time for Facebook and Twitter"

by Mike Moran -  Tweet This!  Tweet This!

Social media is free, but what's the catch? Time. We only have so much time to spend putting our message out there, but we don't want to limit how many people can hear what we have to say. This problem comes up in many ways, but the simplest is the dichotomy between Facebook and Twitter. Many folks decide to spend the bulk of their social time on one or the other, with relatively few people using both. If Google Buzz catches fire, this fragmentation might only increase. What's a marketer to do?...



Manoj Jasra

126 Million Blogs on the Internet

by Manoj Jasra -  Tweet This!  Tweet This!

JESS3, a creative agency specializing in data visualization, has put together an amazing video which shows the current state of the Internet. We have highlighted some of the data below, but please also watch the video for yourself (it rivals the Social Media Revolution)....



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Video Cast

Sage Lewis

Sage Lewis

A Roundup of Cool Social Media Monitoring Tools

by Sage Lewis -  Tweet This!  Tweet This!

WebWorkerDaily has a nice article on several very cool social media monitoring tools. If you aren't monitoring the social media space for your brand name and probably your own name, you are leaving yourself open for potential damage....



Sage Lewis

Best Keyword Ranking Tools for SEO by WordStream

by Sage Lewis -  Tweet This!  Tweet This!

Wordstream did a nice job showing us some of the free and paid search engine rank checking tools out there. If you haven't updated your rank checking tool recently (or in the past several years) you should check out what is out there now....



Sage Lewis

How to Create a Text Marketing Campaign

by Sage Lewis -  Tweet This!  Tweet This!

American Express OPEN Forum has a good article on how to create a solid text marketing campaign. This gives you some good, concrete tips on how to get started....



Sage Lewis

Google Adds Sidewiki Control to Google Webmaster Tools

by Sage Lewis -  Tweet This!  Tweet This!

Search Engine Roundtable has reported on a new feature in Google Webmaster Tools. You can now update your Sidewiki profile in your tools section. Learn what Sidewiki is and how you can use it to your benefit....



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Readers Respond

In response to... Poor Logic: Letting Your Competitors Hold You Back

I just read Linchpin a couple months ago (which I absolutely loved!) and this strikes me as the work of the "lizard brain". That nasty little part of our brain from our reptile ancestors that keeps us alive by avoiding any risk. And building or managing a website to blow away your competitors in a local search sounds pretty risky to those who are still suspicious of the Internet. I also think that the Net being "invisible" in cyberspace (as opposed to print material, ie the yellow pages) makes it more scary for some people. Sure, you can see a website in a browser window, but where does it all go when you turn off the computer? That's threatening to some people. Also hearing news about viruses, trojans, malware, identity theft, etc., just reinforces their personal mindset that the Net is dangerous. Doing the least possible for a website is the least risky thing to do.

I bet you anything the person who built his website is a close relative and he feels he's disrespecting them if he even considers changing things. A client like this has to be handled with kid gloves. Baby steps, to use a well-worn phrase. Maybe bring out comparisons in other geographic areas, especially ones that are more competitive (larger metro areas). I feel the business mentally can be very different in small towns than larger cities. People live in small towns for the illusion of safety and security, so the boat is rarely rocked in doing something new and risky. This might be a contributing factor of why small towns are dying.

Great article!

Anne
Sandhill Website Design
Helping Small Business Succeed on the 'Net



In response to... Bounce Rates and What They Mean To Your Business

Some good points in the article. I would be weary of saying overall just ignore link traffic from social media etc. For many business this is a viable source of income and should not be ignored. Perhaps test a different landing page or experience for this individuals when you can control it.

Also, often for many business a cause of bounce that gets left out is your Google Analytics structure.

Landing pages and overall pages for many business have links that either take people to another site, or even a different domain that they own. By default in Google Analytics if this is an entrance visit and they click on one of these links it will consider it a bounce. You can overcome this with using an onclick event calling the pageTracker function, and then creating a page that will be triggered when they click these links. Also, if you use multiple domains make sure Google Analytics is configured to see them interlinked together and not separate sites.

Corey Trent



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Search Engine Books and Services

Free SEO Tools

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PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now


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