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March 31, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Mike Moran

Google wants you to speed up your servers

by Mike Moran -  Tweet This!  Tweet This!

Nobody likes slow web sites, but did you know that it affects your search results? Google is on the record as saying that site performance is a key factor in both organic and paid search results. The other search engines might be doing the same thing. So, if your site has always been a little sluggish during peak times, or just a bit pokey all the time, it might be hurting you in ways that you don't realize....



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Stoney deGeyter

SEO 101 - Part 14: Everything You Need to Know About Link Anatomy

by Stoney deGeyter -  Tweet This!  Tweet This!

Over the years what gets analyzed as part of the link has changed in order to provide better search results to web users. Things have come a long way since then. Today's link analysis factors are far more complex.



Stoney deGeyter

SEO 101 - Part 15: Everything You Need to Know About Linking

by Stoney deGeyter -  Tweet This!  Tweet This!

Links come in all different shapes and sizes. Some good, some bad, some are just there. There are a lot of things to consider when looking at the value of the link. Here we'll look at how links between two sites are valued.



Jennifer Laycock

Win a $3500 Online Marketing Scholarship from MarketMotive (and Help a Non-Profit to Boot)

by Jennifer Laycock -  Tweet This!  Tweet This!

If you're looking to further your education in online marketing or know of a non-profit that could use an educational boost of their own, you're going to be interested in hearing about MarketMotive's spring scholarship contest. The team at MarketMotive is generously allowing each faculty member to award a scholarship to one of their readers.



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Video Cast

Sage Lewis

Sage Lewis

Tim Ash's Upcoming Conversion Conference

by Sage Lewis -  Tweet This!  Tweet This!

ConversionConference.com is a very cool new conference being put on by Tim Ash. It's May 4 & 5, 2010 in San Jose. If you are looking to get the most out of your traffic you need to seriously consider this conference....



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Readers Respond

In response to... What To Do When Reviewers Lie About You

One factor that complicates things is that Yelp (and I'm not sure about other sites) actively discourages businesses from asking customers to write reviews, and it does so by suppressing reviews from people who haven't reviewed a significant number of businesses.

One of the reasons that the CEO of Yelp is considered by some to be the most hated man by small business owners is that they use an algorithm that suppresses reviews immediately and removes them from the business page under certain seemingly arbitrary circumstances.

Will Marlow
WillMarlow.com
Digital problem solving



In response to... SEO 101 - Part 15: Everything You Need to Know About Linking

Yes, let's make our sites for our customers so our conversion rates are higher. Yes, let's make our sites terrific so people want to show link love to us. Yes, let's not try to fool the search engines.

Unfortunately, my main organic competitor has a basic site about our products and then tucked away on the site he has an obscene amount of content about unrelated things (we sell natural supplements, he has all sorts of articles about NASCAR, paintball, etc.). And in my (completely unbiased ;^) ) opinion, my site provides the customer with better information that is easier to access and with better specials. In other words, I have more content than him for what we are selling and think my content for what we have in common beats his, hands down.

Apart from the unrelated content, which makes his site massive, guess what is the one thing that seems to also set him apart and (therefore?) always places him before me in the searches? Backlinks. And they're not even good ones.

This series has been so helpful to me...I've been devouring the articles and making changes. I'm still a little confused as to how sheer numbers of links trump quality links in the Googleverse.

Carolyn Schlicher
LiquidWholeFood.com
Get Real Liquid Vitamins



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Search Engine Books and Services

Free SEO Tools

Thinking of buying SEO software? Then try the best SEO tools free first!

The Duct Tape Marketing Complete Small Business Marketing System

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Recent Conversations In Our Small Business Forum
A list of popular small business forum conversations from the last week.

(Chris Logan, our trusty admin at our forum, is enjoying a well deserved break so we are re-running last week's list of hot topics.)

SOCIAL MEDIA
Confused About Twitter
VIRAL MARKETING
Online Holiday Competition
SEARCH ENGINE OPTIMIZATION
What Does Bookmarking Do
Duplicate Content On Different Pages
EMAIL MARKETING
How To Put Value In Your E-Mail Marketing
Secrets That The Gurus Don't Want You To Know
OTHER ONLINE MARKETING
Recognize The Ideal Customer In Online Business
Marketing Software Products Or Services
Don't Waste Time Competing On Price
PREVIOUS WEEK
Small Business Forum Update For March 16, 2010

(If you like our search engine news, you'll love our small business news.)

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