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April 07, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Dave Cosper

Optimizing Your Business Listing for Local Search Supremacy

by Dave Cosper -  Tweet This!  Tweet This!

Business listing optimization and improving your "findability" in the local search space is the hot market right now. Local search is mainstream. And If you're not already convinced of this, all you have to do is measure the real estate Google allots to their 7-pack (listings that appear adjacent to the large map of business locations) in the universal results - on many screens almost pushing the index-based results below the fold. Last year, the major engines saw a whopping 2.6 billion local searches conducted per month.



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1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
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Jennifer Laycock

Six Reasons SEOs Love Blogs

by Jennifer Laycock -  Tweet This!  Tweet This!

With so much social media focus on sites like Twitter, FourSquare and Facebook these days, it's easy for companies to neglect one of the single most powerful social media tools available: their blog. In fact, for companies who are looking to increase their search engine optimization efforts, a well-crafted blog can make a dramatic difference.



Stoney deGeyter

Do SEO Fast Before You Do It Best

by Stoney deGeyter -  Tweet This!  Tweet This!

I generally implement my optimization campaigns in two phases. The first phase is a quick run through to get as many of the site pages "search engine friendly" as possible. The second is a much more thorough process that provides a complete optimization for each page. Here's how it works...



Stoney deGeyter

How to Optimize a Single Web Page For Over 15 Keywords and Get Ranked On All of Them

by Stoney deGeyter -  Tweet This!  Tweet This!

We are often told you can't optimize a single web page for more than two or maybe three keywords at a time. Many say you can't truly be effective optimizing for more than one. But what if you could successfully optimize a single web page for 15 or more keyword phrases at a time and get rankings for all of them? You can, and here's how.



Miriam Ellis

Eight Little Gripes With Google Maps

by Miriam Ellis -  Tweet This!  Tweet This!

Is there a table, a shelf, a corner of your house that starts out bare and clean, but over time, you begin setting this and that on it without much thought? Some mail, old newspapers, a rain hat, a screwdriver, a bracelet, a dog toy...Suddenly you look at this area one day and say,"Hey, that's a whole lot of junk. That's a mess." When it was one little thing or two little things, it was no big deal, but when those little odds and ends start adding up, you wind up with a big, messy pile. That's the way...



Stone Reuning

Use Site Search to Boost your Online Marketing

by Stone Reuning -  Tweet This!  Tweet This!

Today's websites are more complex than ever before. Many contain a wealth of information visitors can use to answer their questions and learn what they need to know before contacting a company or making a purchase online. But with all the information and features packed into many of today's websites, it can also be more difficult for site visitors to first of all determine whether or not a website will contain the information they need and then find it on the website. Installing a site search box can offer several advantages to help your site visitors--and also benefit your marketing...



Miriam Ellis

The Yelp BBQ And The Crummy Chiropractic Scheme

by Miriam Ellis -  Tweet This!  Tweet This!

If you zoom in and out of the local sphere, here's a summary of what I've found to be the most interesting Local developments, of late. We've got a marketer inciting riotous and foolhardy behavior in chiropractors, Yelp continuing to be turned on a slow spit over a growing fire, and two very interesting series of articles running for your Local reading pleasure....



Stoney deGeyter

SEO 101 - Part 16: Everything You Need to Know About Building Links

by Stoney deGeyter -  Tweet This!  Tweet This!

There are a lot of different approaches to building links. Like most things, quick-fix solutions rarely ever provide excellent long-term value. That's not to say quick fix solutions aren't sometimes needed or warranted, but they rarely make a good long-term investment.



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Video Cast

Sage Lewis

Sage Lewis

Hitwise Says Facebook Most Popular U.S. Site

by Sage Lewis -  Tweet This!  Tweet This!

Hitwise says Facebook Most Popular U.S. Site. Did you think this day would come? That a social media site would over take the mighty Google in traffic? Hitwise says that day has finally come....



Sage Lewis

Nestle - Not Feeling the Social Media Love

by Sage Lewis -  Tweet This!  Tweet This!

Marketing Pilgrim reported on a sticky social media situation that Nestle is currently facing. They are getting bashed pretty good by some very outspoken people in the social media space. What do you think? Should Nestle keep pushing the issue in the social media space? Or should they tuck their tail and run?...



Sage Lewis

Chadwick Martin Bailey Study On Social Media and Buying

by Sage Lewis -  Tweet This!  Tweet This!

An interesting study by Chadwick Martin Bailey: "Consumers Engaged Via Social Media Are More Likely To Buy, Recommend" - "The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook's over 400 million users, the opportunity is great for social media marketers."...



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Readers Respond

In response to... Google wants you to speed up your servers

Mike,

I'm siding with you on this one...

Don't care what Google says or doesn't say. I know for a fact that after downtime and during times when my shared hosting server was slow, I saw a marked decline in Google organic referred traffic. Whether they're just testing the waters is not really relevant, business impact is at stake here and webmasters and marketers need to be aware of how their site's speed affects page rank and quality score.

I recently just switched over to a higher performance virtual private server, but at the same time I decreased a bunch of external DNS calls, redundant JS functions and scrapped a ton of unused applications that only slowed down load time and I couldn't be happier. And my Google organic traffic? It's steadily growing week-over-week.

However, it must be said: if you use Google Webmaster Tools and observe an increase in page load time, don't panic. If you observe a marked difference in your analytics, start to worry. If you're on the ball, you can try using Webmaster Tools to request a reconsideration for your site. That can usually help recover from a drop in organic rankings while giving you precious time to determine the root cause of your site issues.

G

Garry Przyklenk
PPC-Advice.com
Online Marketing, Analytics, SEO, and Social Marketing Advice



In response to... The Yelp BBQ And The Crummy Chiropractic Scheme

Miriam,

What a wonderful recap of what's happening in the local space. The chiropractor deal is one that I think we are going to be seeing more and more over the coming days and weeks as businesses realize that reviews are essential.

I was following Where 2.0 and it seemed that Google's mind frame on reviews was that businesses need to take "ethical" actionable plans and in the long run, this will result in enough reviews to de-value the "fake". I tend to agree with this and find that Mike B's thorough approach he is writing on will be a huge help to business owners doing things the right way.

Thanks for the mention and the interview! More to come at the beginning of the week! Yes, I am stalling for a couple who will remain unmentioned.

Nifty Mike
The Local Search Marketing Blog
Mike Ramsey's nifty thoughts on local



In response to... The Yelp BBQ And The Crummy Chiropractic Scheme

Greetings, Tara,
I agree with you on the fact that Yelp does offer some very good features. High usage, particularly in the SF Bay Area, means you can find reviews of almost any business and this is great. I would hate to see Yelp alienate the community that has grown around their service. Thanks for stopping by.

Hello, Daniel,
It's great to hear from a chiropractor on this post. I'm especially happy to know that *some* of you nice folks will not fall for a pitch like this. I like chiropractors very much and hate to see them being given bad advice. I hope you'll spread the word to your colleagues to be ever wary. Thank you for taking the time to comment.

Miriam

Miriam
Solas Web Design
Website Design, Local SEO and Copywriting Services for Small Businesses



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Search Engine Books and Services

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PPC Ebook

9 Tips for Organizing Your PPC Campaigns - free how-to guide from Lyris.

In this free guide, we discuss nine tips for managing the complexity of PPC for peak performance, including how to:
1. Understand the Google AdWords structure
2. Organize campaigns around specific concepts
3. Separate campaigns for content and search networks
4. Separate campaigns for fat head and long tail keywords
5. Filter Campaign Summary by Network
6. Organize ad groups around keywords
7. Use the "Sculpture Method" to get your campaign under control
8. Conduct controlled experiments
9. Use Lyris HQ PPC Management
Download our free how-to guide now


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