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May 28, 2010 - Navigation: Articles - Readers Respond - Video - Small Biz Talk

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Dave Cosper

New SEO Practices for a Google Caffeine World

by Dave Cosper

It's not going to be easy to fool Google anymore. To rank well in the new Google algo, you need to think about how you can encourage other people to want link back to you within a meaningful context across a broad number of sources....



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Garrett French

Link Building with Content: 29 Queries for Content-Based Link Builders

by Garrett French

Content-based link building is all about RELATIONSHIPS. In particular, blogger and media relationships. Whether you're writing guest posts for publication on leading industry sites or conducting massive group interviews and surveys you need to know ALL the bloggers and other media creators in your industry....



Stone Reuning

A Brief Intro to Link Building for Small Business Owners

by Stone Reuning

Linking is the mechanism that connects all the pages on the Internet. You've got links throughout your web site to let people navigate their way around your own site. You may have links going out to other web sites that you think will be useful for your visitors. And hopefully you have links coming into your web site from independent sources.



Stoney deGeyter

How to Optimize Your PPC Campaign to Profit From Every Click (For Beginners)

by Stoney deGeyter

Proper set-up and management of your PPC campaigns is vitally important to ensure you have a profitable and high ROI PPC campaign. Without effective bid management and ongoing testing of ads and landing pages the campaign will soon be nothing more than an expensive traffic delivery method.



Stoney deGeyter

How to Optimize Your PPC Campaign to Profit From Every Click (Advanced)

by Stoney deGeyter

Every sale you make is worth more than the cost of the products or services charged in that one transaction. The question is, from now until death, how many customers come back for repeat orders, how often, how much do they spend, how how does that affect your PPC campaign?



Stoney deGeyter

SEO With Google Webmaster Tools - Part 2: Site Configuration

by Stoney deGeyter

In Part 1 of this series I introduced Google webmaster tools and walked you through adding websites. Now that you have your site(s) in the system, you'll need to configure your site so you get the most out of the data provided through the Webmaster Tools interface.



Stoney deGeyter

SEO With Google Webmaster Tools - Part 3: Your Site on the Web

by Stoney deGeyter

Google Webmaster Tools allows you to view some basic stats and data for your site. It's not nearly as robust as Google Analytics--not even close--but it does provide some quick and easy data that you can use to assess your site and correct problem areas.



Stoney deGeyter

SEO With Google Webmaster Tools - Part 4: Your Site on the Web (Continued)

by Stoney deGeyter

In Part 3 of the Google Webmaster Tools series we started looking at the Your Site on the Web stats. We covered top search queries. In this post we'll finish working our way through this section of Webmaster Tools.



Stoney deGeyter

SEO With Google Webmaster Tools - Part 5: Diagnostics

by Stoney deGeyter

This post covers the Diagnostics section of Webmaster Tools which lets you assess common issues and problems with your website.



Stoney deGeyter

SEO With Google Webmaster Tools - Part 6: Labs

by Stoney deGeyter

This final section of Google Webmaster tools provides some tools that Google calls "experimental". The tools in this section change frequently so those mentioned here are available at the time of this writing. More may be added or others removed in the future.



Mike Moran

Search marketing gets specific

by Mike Moran

Remember when everyone wanted the #1 position for one-word searches? Time was that more than half of searches were only one word, but searchers have grown a lot more sophisticated since then. One-word searches rarely found what searchers were looking for, and comprise far less of the mix nowadays. It's just one way that search marketing is getting more specific....



Stone Reuning

Choosing the web address for a new website

by Stone Reuning

Our online marketing clients often ask us to help select domain names when setting up a new website. Indeed, there is an argument that the domain name may impact search engine rankings for the site. But we also think that this decision deserves a lot of attention to how it will impact the website's user experience, from the impression it creates when it's first noticed to how easily it's remembered. I'll share with you a few of the things we tell clients here....



Mike Moran

Is your FAQ page a crutch for a bad Web site?

by Mike Moran

Frequently asked questions are a staple of the Internet--even predating the Web. And the idea makes sense. If people are continually asking the same questions, why not answer them once on your Web site so you won't have to answer them over and over again? That's the theory, anyway. But, in practice, getting the same question over and over again might point you to some other ideas besides updating your FAQ page....



Garry Przyklenk

Google AdWords Search Funnels: 3 essential reports you should scrutinize

by Garry Przyklenk

Back in March, Google launched a new AdWords reporting feature called AdWords Search Funnel.  This long awaited reporting feature provides valuable insights into search user behavior with respect to conversions attributed to paid search campaigns, ad groups and keywords.  If you use all of these reports, that's great, but I'm guessing you already have a tough time keeping up with the standard AdWords interface and changing quality scores.  So instead of going through all the reports, I'm going to focus on three absolutely essential reports you should be scrutinizing: assisted conversions, top paths, and time lag reports....



Mike Moran

A Case Study in Handling Customer Disputes

by Mike Moran

Anyone reading this site is always on the lookout for the next big idea in search, and you all know that social media is it. My wife Linda knows, too. So, when she recently underwent successful Lasik surgery, she thought it would be far nicer to create a Squidoo lens for her surgeon, promoting his business, than to send a bouquet of flowers. But no good deed goes unpunished, and I wanted to recount a customer service story that only search geeks like us could appreciate....



Scott Buresh

Chasing Leads: Offline Lead Tracking in SEM Campaigns, Pt. 1

by Scott Buresh

Tracking the source of your leads is perhaps one of the single most important elements in your overall marketing campaign. It's the method by which you'll gauge budget, approach, revisions, and a host of other deciding factors.



Dave Cosper

Google Places Now Allows Custom Links to be Displayed in Profiles

by Dave Cosper

Google has begun to allow custom links to be added to a business's profile in Google Places. Up until now, only a single website link was permitted. Google's initial stance was this single link provided should be the best online representation of that company....



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Video Cast

Sage Lewis

Sage Lewis

Top Search Queries - Totally Changing the SEO Game

by Sage Lewis

Google recently made changes to Webmaster Tools that, I believe, changes the entire way we think about search engine optimization. They are now featuring extensive information with the Top Search Queries report. I recently did an in-depth class explaining this new resource and what it means to the search engine optimization industry. This is a 40 minute video of that class....



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Readers Respond

Due to the number of articles in this issue, we're going to skip "Readers Respond" for this week.

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Search Engine Books and Services

Free SEO Tools

Thinking of buying SEO software? Then try the best SEO tools free first!

The Duct Tape Marketing Complete Small Business Marketing System

A proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs!



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Recent Conversations In Our Small Business Forum

Due to the number of articles in this issue, we're going to skip "Forum Conversations" for this week.

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