Search Engine Guide

June 9, 2010 - Navigation: Articles - Small Biz Talk

More Ways to Stay Updated:   RSS   Tweet This! Twitter



Stoney deGeyter

It Isn't Good Content Unless it's SEO'd Content

by Stoney deGeyter

Good SEO content does more than just help a site get rankings. It lets visitors know their search was successful, provides them the information they need, and leads them through the conversion process to achieve leads and sales (or whatever else is a conversion to you.)


sponsor

Double Your Sales on the Website Traffic You Already Get


"Smartly combines customer data with email marketing and ecommerce, so it runs on autopilot."
- USA Today

Convert more leads and get more sales, guaranteed!
  • Double your sales with our proven success path.

  • Automatic follow-up engine converts more prospects to customers.

  • Capitalize on existing customers (and still have them love you).

  • Sign up now for your free 15 day trial and put Infusionsoft to the test!



Mike Moran

Why you think you have nothing to say

by Mike Moran

I am constantly talking to business people, with companies large and small, and I often give them the same advice about Internet marketing, and search marketing in particular: Tell what you know so your customers can learn from your expertise. You can put that expertise on Web pages, on a blog, in tweets, in a YouTube video, a podcast—I don't really care how you do it, but do it. Too often, the response is something like, "But I don't have anything to say." I suspect that you do have something to say, but you are just not giving yourself permission...



Mike Moran

Does the Internet show the true colors of your business?

by Mike Moran

For big companies going online in the '90s, the Internet was a shocker, laying bare all the silos within their organizations, as those units communicated directly to customers, with no homogenizing layer of customer service in between. So, if each of your business units had a different system for processing returns, it was no longer the poor telephone rep who had to deal with the crazy systems, now it was your customers. Over the years, those problems have been worked through, but it is an example of how the Internet reveals the true colors of your business. Small businesses need...



Stone Reuning

Mayday Update Confirmed by Google

by Stone Reuning

A hot topic of late in the SEO forums centers on what's been dubbed Google's "Mayday" update...we explained in our blog previously that many site owners were experiencing dramatic drops in their long-tail keyword (phrases over 3 words) rankings. Now Google has confirmed the "Mayday" update with Matt Cutts saying at Google I/O that "this is an algorithmic change in Google, looking for higher quality sites to surface for long tail queries. It went through vigorous testing and isn't going to be rolled back."...



Manoj Jasra

Insight Into Webmaster Tools - A Chat with Google's Maile Ohye

by Manoj Jasra

Last week I caught up with Maile Ohye, Senior Developer Programs Engineer at Google (on the Webmaster Tools team). Maile will be keynoting SES Toronto in a couple of weeks with a presentation titled: Inside Google Webmaster Central. I was able to get a sneak peak on some of the topics from that upcoming session in my chat with Maile...



Mike Fleming

Using Account Organization to Spend PPC Dollars More Intelligently - Part 1

by Mike Fleming

Most of the PPC accounts I look at do not take advantage of all of the different options that AdWords offers to organize your account for maximum success.  Most of them simply organize their campaigns based upon keywords.  They'll separate keywords into separate campaigns just because they're different keywords.  Or, they'll keep all different kinds of keywords for all different kinds of products with all different kinds of marketing goals in the same campaign.  But, AdWords has given us the flexibility to have much more control over how we are spending our money so that every dollar can be maximized....



Mike Fleming

Using Account Organization to Spend PPC Dollars More Effectively - Part 2

by Mike Fleming

In my last post, we took a look at a good reason for an account manager to make separate campaigns in an AdWords account.  If you have a similar product with different profit margins and total profit, then you want to control how much you're spending on each.  In this post, we'll explore more of the reasons to separate campaigns....



Mike Moran

Foursquare in favor of location-based marketing

by Mike Moran

I admit it. When Twitter first came out, I didn't get it. I even wrote a blog post called, "I am a Twitter twit." But I am not letting the same thing happen with Foursquare. Foursquare isn't for every business, but if you want people to show up at your location, you ought to check out how Foursquare works. It might work for you....



Return to the Top of this Page

Search Engine Books and Services

Free Report: 10 Commandments of Profitable AdWords Campaigns

Learn from the best, avoid common pitfalls, and get profitable fast.

The Duct Tape Marketing Complete Small Business Marketing System

A proven small business marketing roadmap consisting of 14 workbooks and 4 audio CDs!

Return to the Top of this Page

Recent Conversations In Our Small Business Forum
FREE LINKS
Useful SEO Worksheets
SEARCH ENGINE OPTIMIZATION
What To Do With A Reported Attack Site
Landing Pages And Duplicate Content
Wiki Or Blog For SEO
SMALL BUSINESS ISSUES
What Have You Done To Cut Back
Overcome Challenges Of Starting A Business In Bad Times
Are You Influenced By Customer Testimonials
MARKETPLACE
Shop Window Advertisement
PREVIOUS WEEK
Small Business Forum Update For June 1, 2010

Return to the Top of this Page


Double Your Sales on the Website Traffic You Already Get

"Smartly combines customer data with email marketing and ecommerce, so it runs on autopilot." - USA Today

Convert more leads and get more sales, guaranteed!
  • Double your sales with our proven success path.

  • Automatic follow-up engine converts more prospects to customers.

  • Capitalize on existing customers (and still have them love you).

  • Sign up now for your free 15 day trial and put Infusionsoft to the test!



Newsletter Information

Current and Archived News

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
© Copyright 2010 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095