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June 30, 2010 - Navigation: Articles - Small Biz Talk

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Miriam Ellis

How To Report A Google Maps Problem

by Miriam Ellis

Is your business listed incorrectly in Google Maps? Is your town location being shown inside a lake? Got a problem with Google Maps data? This article will show you what to do to report a Maps error to Google....



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Mike Moran

How do you know what is search spam?

by Mike Moran

Last week, I asked the musical question, "Is Your SEO Strategy to Barely Avoid Spamming?" One of the commenters told me that he waited and waited in that article to find out what the line was between spamming and ethical behavior, but I didn't tell him. So, that's what we tackle this week....



Jennifer Laycock

Understanding the Three Primary Goals of Social Media

by Jennifer Laycock

Earlier this week, I wrote a post about the need to build a social media strategy around specific goals instead of simply launching a presence because "everyone else is doing it." Today, I'm going to map out the three primary goals most social media outreach campaigns fall into. If you're still trying to figure out how and why to get involved in social media outreach, consider these three categories and ask yourself how they might apply to your business....



Mike Fleming

Use Ad Testing to Help Reach Your PPC Marketing Goals - Part 2

by Mike Fleming

OK, so you get this previous post about ad testing and you set up some tests... now what?  How do you measure the results?  One of the cool features of AdWords is the ability to make a report to observe almost anything about your account.  In the case of measuring ad performance, you can create an (that's right, you guessed it) Ad Performance Report.  ...



Stoney deGeyter

Put Your SEO and Copywriter in Their Place... So Your Keywords Will Be Too!

by Stoney deGeyter

When dealing with your online content you have to find the right keywords and the right place for them on the page. SEO 1997 was all about throwing keywords anywhere and everywhere on the page in hopes to claim those top spots. In today's world your content has to read, not like a keyword laundry list but more like information that actually helps sell your product or services, or provide information the reader finds helpful to them.



Stoney deGeyter

There's No Such Thing as Perfect Content

by Stoney deGeyter

If George Lucas taught us anything with his re-tinkering of the original Star Wars trilogy it's that there is no such thing as "perfect." When it comes to your website's content, the same holds true. But in the case of your website, the tinkering should upon the original rather than create a bastardize version of an mildly flawed classic.



Jennifer Laycock

Are You Planning Your Social Media Backwards?

by Jennifer Laycock

When it comes time to put together a social media strategy for your company, there are a few key steps you need to consider before getting started. Unfortunately, most companies bypass these steps and do everything in exactly the wrong order....



Sage Lewis

Video: Paid Search Is Taking Over The World

by Sage Lewis

Paid Search has quickly become the most important component of online advertising, and in 2010 this segment will account for $29.8 billion, up by 16.5% over 2009 totals on a constant currency basis....



Mike Moran

Is Your SEO Strategy to Barely Avoid Spamming?

by Mike Moran

I am increasingly getting a question from organic search marketers about where the "line" is between sharp SEO tactics and spam. Basically, it's the SEO equivalent of "how many miles per hour over the speed limit can I go without getting pulled over?" If this sounds like an interesting question to you, I'd like to humbly respond that you don't get it. You don't get search marketing in particular or Internet marketing as a whole. And it's holding you back more than you probably realize....



Garry Przyklenk

Mayday! Your long tail is going to get shorter, but maybe fatter

by Garry Przyklenk

As a frequent writer on search marketing topics and web analytics with a vested interest in the popularity of my content, I have to say the recent Google Mayday algorithm discussion at SES Toronto had me somewhat worried.  Maile Ohye of Google Webmaster Tools keynoted day 2 in an open forum discussion with Mike Grehan and did a great job of dispelling several myths of Mayday, while reinforcing the sentiments Matt Cutts and others had made earlier this month. It got me thinking: would I prefer a shorter long tail, or a fatter one?...



Mike Fleming

Use Ad Testing to Help Reach Your PPC Marketing Goals

by Mike Fleming

Once a PPC account is set up and running, a good account manager is always looking for ways to improve results to better reach the account's marketing goals.  One such way is to test different types of ad messages to gain insights into what attracts your industry's customers to your products/services so that you can better understand and communicate with them....



Stone Reuning

The Need for Speed: What Does Google's Caffeine Mean to You?

by Stone Reuning

Google's new system for indexing content on the Internet, Caffeine, went live June 8th. It used to be that Google updated its indexes every couple weeks. Now it's darn close to real time. This is good news if you update your content regularly. Since Google now refreshes its index much more frequently, it will be constantly looking for the most relevant results to display for any given search phrase....



Mike Moran

Why optimizing your pages for search doesn't work

by Mike Moran

I am constantly running into people who are frustrated with search engine optimization. "SEO doesn't work," I've heard them say. "I optimized my pages and I am not getting any more search traffic." Why does this happen? Perhaps it's because a critical step in search engine optimization has been skipped....



Mike Fleming

Using AdWords Bidding Options to Spend PPC Dollars More Intelligently

by Mike Fleming

The guide for what bidding options to use in your PPC campaigns is the same for any other option - your marketing goals.  What are you trying to accomplish with this campaign? Once you figure that out, then knowing the options available and which goals that fit well will help you more intelligently reach those goals....



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