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July 22, 2010 - Navigation: Articles - Small Biz Talk

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Stoney deGeyter

Guilt by Association: Do You Really Know Who You Are Linking To

by Stoney deGeyter

A lot of people subscribe to the "Guilt by Association" theory in online marketing. This theory suggests that you are who you associate with. I agree there is some definite truth to this mindset, but, like a lot of things, it can also be taken to a paranoid extreme. This fear leads some people into a paralysis that ultimately hinders their online marketing efforts rather than helping them.

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Stoney deGeyter

Does Your Content Know Where Your Audience Is?

by Stoney deGeyter

The best way to attract the specific customers you want and make sure you are meeting the needs of your audience is to write your content specifically for them. But even knowing who your audience is doesn't mean you're able to speak to them on their level unless you know where they are in the buying process.



Miriam Ellis

The Local Business Owner Who Would Not Be Mollified

by Miriam Ellis

I couldn't help him. After 45 seconds of conversation with a local business owner who phoned me out of the blue, his voice literally quivering with rage, I knew my words could bring scant balm to his personal inferno of a Gilead in which the negative review had been left and the whole world, he was sure, was laughing at him......



Jennifer Laycock

Understanding and Establishing Micro Goals for Your Social Media Campaigns

by Jennifer Laycock

A few weeks ago I wrote a handful of articles on how to develop a proper social media strategy by developing goals, breaking those goals into supportive goals and matching goals to appropriate tactics. Those three articles outline the foundation that needs to be laid for any good social media plan, but your job doesn't stop there. In fact, if you want to do things properly, your job is just getting started.



Mike Moran

How do I avoid the duplicate content penalty?

by Mike Moran

I recently got this question and stared at it. Long and hard. There were so many things wrong with the question that I didn't know where to start. But since this is a blog post, don't fear. I've figured out where to start by now. I hope when you are at the end of the post that you know where to start, too. Duplicate content is a subject that everyone asks about, but I find that few people truly understand what it is or what search engines do with it, much less the answer to how to avoid the duplicate...



Mike Fleming

Take Your Online Business to New Heights with the Display Network - Part 2

by Mike Fleming

Man, getting traffic can be so easy.... and dangerous to your bottom line. The truth is, there is an art and science to getting traffic just like any other vocation. It takes skill and knowledge to be successful. So, when it comes to utilizing the Display Network, you need to gather the knowledge that is going to enable you to use the tool correctly to accomplish your goals....



Stoney deGeyter

You Keep Using That Keyword. I Do Not Think It Means What You Think It Means

by Stoney deGeyter

Keyword research is a funny thing. You can gain a lot of knowledge about what words people use when searching on the engines, but it tells very little about what a person wants when they search using a particular keyword or phrase. The intent behind the search is the missing component. Unfortunately I don't know of any keyword tools that get far enough inside the searcher's heads to know what exactly the searcher's intent is.



Jennifer Laycock

How to Know When Your Site Needs Social Media Before SEO

by Jennifer Laycock

Every now and then Search Engine Guide's Associate Editor Stoney deGeyter finds himself on the phone with a potential client trying to talk them into putting their conversation on hold and giving me a call. Why? Because they're in a position where they need to focus on both social media and search engine optimization to build a successful site, but they only have the budget to do one at a time...and at this time, they need to put search engine optimization on hold and focus on social media



Jennifer Laycock

How to Know When Your Site Needs SEO Before Social Media

by Jennifer Laycock

Every now and then I find myself on the phone with a potential client trying to talk them into putting our conversation on hold and giving my Search Engine Guide's Associate Editor Stoney deGeyter a call. Why? Because they're in a position where they need to focus on both search engine optimization and social media to build a successful site, but they only have the budget to do one at a time...and at this time, they need to put social media on hold and focus on search engine optimization.



Stoney deGeyter

11 People that Will Tick You Off

by Stoney deGeyter

No matter where you go in life, you're sure to find people who seem to make it their life's joy to make you angry. They probably don't even realize what they are doing... it just comes naturally. Two conflicting personalities at work.

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Stone Reuning

Product Descriptions - Get Your Ecommerce Store in Shape

by Stone Reuning

Consumers scour the Internet to research products before making a purchase. Today's shoppers want information before they buy. Those retailers providing the information shoppers seek in a unique manner can enjoy significant advantages over other retailers competing for a shopper's purchase. And now with Google's MayDay Update wreaking havoc on long-tail rankings for some ecommerce stores, the time is right for getting your product descriptions ramped up....



Mike Moran

Do you know how to operate in public?

by Mike Moran

If you are old (like me), then you might be doing certain things the way you always have, without realizing that times have changed. The old ways don't necessarily continue to work. All this was brought to mind when I read a recent story about how State Farm Insurance followed the old procedures, which didn't work out for them when they were handling a case of a dog tragically killed by a car....



Mike Fleming

Take Your Online Business to New Heights with the Display Network - Intro

by Mike Fleming

If you are only using the Search Network of Google AdWords to reach customers for your website, you are limiting your online advertising reach big time.  On the Search Network, your ads only show when people are looking for what you offer, which is typically in the later stages of the shopping funnel.  But, that's a very small sample compared to the number of targeted online users that could benefit from your products or services.  With the Display Network option in your AdWords account, you can reach a much larger group of internet users who could receive the benefits of...



Stoney deGeyter

How to Make Your Content Trusted Content

by Stoney deGeyter

I was talking with a client the other day about how to optimize their content. They kept saying, in a way of trying to understand what they need to do to improve their website, that what they need to do is to create a bunch of content and keep using their keywords over and over. Uh... no.



Mike Moran

Is it time to reassess your linking strategy?

by Mike Moran

I wrote a post in this space over a year ago that advised small businesses on how to attract links to their Web sites. In that article, I offered the somewhat contrarian advice that spending lots of time begging sites to link to you might be time better spent building content that entices them to do the same thing, but without you having to ask....



Jennifer Laycock

Matching Tactics to Goals Enables a Stronger Social Media Plan

by Jennifer Laycock

The past few days, I've been talking about the need to establish solid goals around which to build you social media efforts. We've looked at why you need to have goals, we've explored the three categories of goals to help set the foundation for your efforts and we've talked about breaking your primary goals into supportive goals.



Jennifer Laycock

Break Your Goals into Supportive Goals to Make Them Achievable

by Jennifer Laycock

Here's the thing about goals. They're well intentioned and broad in focus and we wave them around as if we're really proud of these lofty ideas we hope to achieve. But unless we take the time to create a plan of action to reach them, they rarely amount to more than warm-fuzzy inducing line items.



Manoj Jasra

Top Rankings for Facebook Pages

by Manoj Jasra

Facebook pages are popping up as quickly as websites and blogs, in fact I am often seeing organizations push users to their Facebook page due to the built-in social interactivity of Facebook pages. With the majority of our online experiences still starting with search, whether it be on Google, Bing or Facebook, there are many factors that will help boost a given Facebook page to the top of the results...



Mike Fleming

Use Ad Testing to Help Reach Your PPC Marketing Goals - Part 3

by Mike Fleming

First, we took a look at types of ads that you can test and then we look at how to analyze the results of your tests and set up new ones.  But, one more thing we must know is when to consider a test complete and ready to be analyzed. If you consider a test complete before you have statistically significant results that prove with great confidence that what you observe is actually true, you may find yourself making conclusions that simply are not.  Therefore, you need to know when you have enough data for this to be the case....



Stoney deGeyter

10 Steps to Courageous Leadership

by Stoney deGeyter

Leadership isn't just for those with the title or position of leadership. Every person, in any given situation, is a leader of something. You may not have the prestige or salary, but there is no doubt that you carry some leadership responsibilities, however small they may be.

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