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August 18, 2010 - Navigation: Articles - Small Biz Talk

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Miriam Ellis

Don't Hang Up! Google Really Phoning Local Businesses.

by Miriam Ellis

Did you think that phone call from a supposed Google rep was yet another annoying telemarketing pitch? Not so! Google really may be calling you....

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Stoney deGeyter

How to Train Your Content Not to Overstay it's Welcome

by Stoney deGeyter

The first thing to train your content to do is not to overstay it's welcome. Like a neighbor you enjoy having over occasionally, there comes a time when they must leave. In the same way, you can train your content to know when to stop talking and show the visitor the door to the next page or pages of your site.



Stoney deGeyter

They Got Dibs! Make Your Audience Your A-Girl

by Stoney deGeyter

What you write, how you write, and the overall presentation you put together on your website shouldn't be based on the boss' opinions or what we think the search engines want. Those don't have to be totally disregarded, but your audience, your A-Girl, comes first. She's the one that matters.



Stoney deGeyter

How to Write Content That No One Else Has

by Stoney deGeyter

One of the most important things business owners often fail to do is to make their website remarkable. It really doesn't matter what industry you're in or how many other websites you're competing against, making your site stand out from the pack is absolutely essential.



Stone Reuning

11 Ways you Can Maximize Keyword Exposure without Sacrificing your Content

by Stone Reuning

Following these steps will go a long way toward maximizing the amount of keywords on your page without creating copy that's repetitive, boring and gets you penalized by the search engines....



Stoney deGeyter

Who Told You THAT Was a Good Keyword?

by Stoney deGeyter

Choosing single-word terms is tempting due to the search volume those terms have. Clients often choose these words on that basis alone. They are tempting targets for business owners who see dollar signs in every potential visit. But, instead of creating dollars, these keywords steal profits away through efforts that are better invested in other places.



Stoney deGeyter

It Isn't "Old School SEO" If It's Just Nonsense SEO

by Stoney deGeyter

In the SEO world there is "old school" and then there is "old school SEO nonsense". In my world, the "old school SEO nonsense" stars Will Farrell. In your world, it might star Colin Farrell, Lindsay Lohan, or the entire cast of Big Bang Theory--all viable alternatives.

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Sage Lewis

Social Media for Farmers, huh!?

by Sage Lewis

Do you think that social media isn't right for your business. Well, think again after you watch this video on my most recent social media clinic I did for Iowa Women Farmers....



Stoney deGeyter

How Using Lots of Keywords Can Help You Focus On One Keyword

by Stoney deGeyter

If you have ever spent any amount of time doing keyword research you can walk away amazed (or even frustrated) about the sheer volume of ways people search for what is essentially the same thing.



Stone Reuning

Optimize Your Social Media Pages for Top Rankings - 5 Easy Things You Can Do Right Now

by Stone Reuning

Though the likes of Facebook and Twitter have taken the marketing world by storm, many of our online experiences though still start through search. With well-known brands and small businesses alike now using social media marketing in earnest, it's worth exploring how to get more from your company social pages, namely helping them rank higher in online searches, alongside your corporate website....



Mike Moran

How Good B2B Marketers Cheat

by Mike Moran

If you have a business-to-business (B2B) Web site, you're probably tired of all the trite advice you see out there from experts who are clearly speaking to those in the business-to-consumer (B2C) industry. I mean, each time you read these opinions about what you should do, do you find yourself asking, "How is that realistic in my B2B business?" And you might be wondering where the really smart B2B marketers look for their new ideas. And the answer is...those crazy B2C Web sites. Let me explain why....



Stoney deGeyter

How to Deal with Criticism Properly

by Stoney deGeyter

As much as we hate it, criticism isn't all bad. Criticism, regardless of how it was intended, can help us adjust and adapt to situations. It can provide useful insight, justified or not, into our lives and give us the opportunity to become a better person.



Manoj Jasra

Interview of LinkedIn's Marketing Manager - Andrew Chang

by Manoj Jasra

Search Engine Strategies is less then a month away and this year it's taking place at the Moscone Center in San Francisco. Earlier this week I had the opportunity to catch up with Andrew Chang, Marketing Manager at LinkedIn, to get some insight into his session on PPC and SEO best practices--specific to B2B...



Mike Fleming

Take Your Online Business to New Heights with the Display Network - Part 3

by Mike Fleming

Now that you've chosen your keywords to create ad group themes, you want to have ads that will move targeted users from whatever they're doing online to being aware and interested in your product or service. Remember, since the Display Network operates by completely different rules and the users are in a completely different state of mind, the ads should be different than Search Network ads. ...



Mike Fleming

Take Your Online Business to New Heights with the Display Network - Part 4

by Mike Fleming

Now that you've created your keyword-themed ad groups and masterfully rolled out your display ads for those ad groups, your ads are running and collecting impressions, clicks and conversions.  The next step is to allow a fair amount of data to collect so that you can then analyze how different sites are performing for you....



Jennifer Laycock

Using Micro Goals to Fine Tune Your Social Media Campaigns

by Jennifer Laycock

Earlier this week, I explained the concept of micro goals in regards to social media and why it's so important to track such a large collection of seemingly insignificant numbers. I walked you through both the universal micro goals and how to establish campaign specific micro goals. Today, it's time to look at how those numbers can be of value to us over the span of a social media campaign.



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Recent Conversations In Our Small Business Forum
A list of featured small business forum threads from the last week:

SEARCH ENGINE OPTIMIZATION

The Long Tail


Who's Using Video Clips



SOCIAL MEDIA

How To Increase Friends List On Facebook


Find Twitter Followers


Group Buying Websites



GENERAL ONLINE MARKETING

How To Get Free Publicity For Your Small Business


Using The Same Articles



GENERAL SMALL BUSINESS ISSUES

How To Use S.M.A.R.T. Technique To Achieve Your Small Business Goals



WHAT TYPE OF BUSINESS SHOULD I START

I Have A Business Idea But I Need Help


Not A SB Owner Yet, But Seriously Considering It



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