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September 16, 2010 - Navigation: Articles - Small Biz Talk

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Stoney deGeyter

6 Cliches That Help You Understand SEO

by Stoney deGeyter

Cliches are a great way to make a point because the meaning of them is pretty much universally understood, even if not entirely true. Just because something is a cliche doesn't mean it can, or should be, disregarded. Here are some cliches that we can use to help us better understand SEO.

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Stoney deGeyter

5 Cliches That Make You a Better SEO

by Stoney deGeyter

Not all sites are easy to get results for, regardless of how much improvement is necessary. There is a lot of knowledge that is needed to be a good SEO, and that includes having street smarts. So, continuing on my theme of using traditional cliches to make SEO points, I hereby provide you with some common cliches that will help you be a better SEO.



Mike Moran

Does your SEO get lost in the translation?

by Mike Moran

People often ask me how to break into international markets. Big companies struggle with this all the time, but the great thing about the Internet is that small companies have a better chance of going global than ever before. But when you're planning that new country Web site, have you thought about search engine optimization? Sure, you want the free traffic, but have you thought through the steps you need to take? It might be more complicated than you think....



Stoney deGeyter

What's that SEO Worth to You?

by Stoney deGeyter

Pricing out SEO services can be a challenge for any business looking to invest in their online marketing efforts. It's difficult because there is no one-size-fits-all pricing metric. It seems that, no matter where you turn, you're comparing apples to oranges when it comes to pricing and services offered between SEO companies.



Sage Lewis

Google Instant - Thanks for the Insane Laughs!

by Sage Lewis

Have you seen Google Instant? It's the latest development from Google. I can't take the hilarity of it all....



Stoney deGeyter

Google Instant Isn't Instant Gratification

by Stoney deGeyter

Over the past few days, I've been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I've been drawing some of my own conclusions. Will Google Instant change the face of SEO or PPC? Will it save us time searching? Will people adopt or reject it? Anybody offering opinions on these questions is merely speculating. I've got my own speculations, and I'll share them here.



Mike Fleming

Smart Web Business Decisions Made Easier

by Mike Fleming

Here is an absolutely delightful new little (but really huge!) feature in Google Analytics that should make anyone interested in improving their web business results smile from ear to ear.  It's called Weighted Sort.The problem:You want to find out how your keywords are performing for a particular metric, say bounce rate, because you want to improve the relevance of the visitors to your site.  You jump into analytics to take a look at the Keyword Report, click on the bounce rate heading to sort bounce rates from worst to best, and you find this......

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Mike Moran

Is duplicate content OK for duplicate keywords?

by Mike Moran

A couple of months ago, I posted on the search engines' so-called "duplicate content penalty," where pages that contain similar words are often hidden from the search results because the search engines (rightly) conclude that searchers would rather see different pages. Recently, I was e-mailed a follow-up question about a particularly difficult aspect of the duplicate content penalty - when you have two keyword phrases whose landing pages really could be twins. What do you do then?



Mike Fleming

Google Improves Control of PPC Exposure With Modified Broad Match

by Mike Fleming

If you manage a PPC account, you know that for several years now AdWords has had three match types: exact, phrase, and broad.  You also know what they mean and how your keywords are matched to search queries.  Up until a couple of years ago, broad match meant that the keywords in your phrase were matched to queries that had all of your words in any order. Then, broad match became "expanded broad match" where Google's algorithm was given free reign to decide if search queries were a close enough match in search intent to show your ad.  Many of...



Sage Lewis

Do Keywords In Your Domain Matter?

by Sage Lewis

This is a question I get asked all the time. Get the final answer right here....



Stoney deGeyter

Don't Let Good Content Die - 4 Ways to Keep It Alive

by Stoney deGeyter

There are any number of reasons why content needs to be changed, freshened up, or removed altogether. But rarely, if ever, do you want to throw the baby out with the bath water. Something can usually be salvaged. Previously valuable content can be made valuable again. Here are four ways you can keep good content alive, even when it's old.



Mike Moran

Adapting to a Social Media Fast

by Mike Moran

Some of you might know that I like to take Augusts off. While not completely off the grid (I still clean out my e-mail, although I don't reply much--and I still moderate comments on my blog), I don't write any blog posts (on my blog or here at Search Engine Guide), and I stay off Twitter. I also don't read any blog posts or check out what others are saying on Twitter--it's a social media fast. Each year, it's interesting to find myself picking up a newspaper again. This year, I did something a bit different, because I actually returned...



Eric Brown

Is 2011 The Year of the Social Media Bubble

by Eric Brown

Several camps are starting to chant that 2011 may well be the year of The Social Media Bubble. I would not proclaim to predict the future by any means, but it sure seems more probable than not. While we have little experience predicting the future, we have had an up close and personal relationship with the real estate bubble. Developing real estate used to be a pretty fun and profitable endeavor, however the past couple of years of operating our boutique apartment rental business in SE Michigan has had more challenges than we ever imagined. But as with all struggles,...



Mike Fleming

PPC Testing Made Easier with AdWords Campaign Experiments

by Mike Fleming

If you take your PPC campaigns seriously (why wouldn't you?), you're always testing.  Always.  It's the only way to accomplish long-term growth and gain insights that will translate into all of your other marketing channels.  One problem that has been inherent since the beginning of PPC is the inability to do true A/B split-testing with variables like keywords, bids, ad text, ad groups, match types, dynamic keyword insertion, etc....



Stoney deGeyter

How to Ensure Your Website Gets Some Action

by Stoney deGeyter

When it comes to getting your visitors to take action, whether that be a sale, download, request, or call, it's your content that is going to either make it happen or leave people blowing in the wind like a sagebrush through a ghost town. If there is anything that all the years of marketing research has proven it's that people need to be told what to do if you expect them to do anything at all.



Stoney deGeyter

How to Train Your Content to Get Your Audience's Attention

by Stoney deGeyter

Most people who visit websites scan them first, then skim the text. But, they only skim read if they get intrigued by their initial scan, and they read it only if they find something compelling and interesting that warrants their full attention. There are four easy ways to train your text to be scan-able.



Stone Reuning

Properly Formatting Your Press Release for Maximum Impact - Part I

by Stone Reuning

Optimized press releases not only help boost your search engine rankings but help your company build credibility and spread news about new products, events or any other newsworthy item. Properly formatting your press releases gives your company the professional look it deserves....



Stone Reuning

Properly Formatting your Press Release for Maximum Impact - Part II

by Stone Reuning

Aside from letting the world know about what's going on at your company, press releases also help your company's website build and maintain high search engine rankings....



Sage Lewis

Google Places - Do You Know This Place?

by Sage Lewis

If you aren't familiar with Google Places please watch this video. It's growing and could be significantly affecting your business without your knowing....



Mike Fleming

Take Your Online Business to New Heights With the Display Network - Part 5

by Mike Fleming

Google's Display Network has two types of targeting options.  The first, automatic placements, we've talked about already.  This is where you create keyword-themed ad groups and Google makes your ads eligible to appear on web pages whose content theme matches the theme of the keywords in your ad group.  Now, we'll talk about the second - managed placements....



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Recent Conversations In Our Small Business Forum
A list of featured small business forum discussions from the last week:

SEARCH ENGINE OPTIMIZATION

Do I Need To Optimize My Site More


Do Edu Links Improve Your Site's Google Ranking



SOCIAL MEDIA

Facebook FBML


How Can I Know How Many People Visit My Twitter


Motivating A Friend Of Friend Referral



PRINT ADVERTISING

My First Direct Mail Campaign


Disposable Coffee Cup Advertising



COPYWRITING

Is The Market Of Content Writing Slowing Down



NEWSLETTER & EMAIL

When Is The Best Time To Send Is The Wrong Question



SMALL BUSINESS ISSUES

Lowering Price: Good Or Bad


Tactics For Local Franchise Marketing



REVIEW

Caricaturist Asking Your Advice



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Small Business Forum Update For September 1, 2010

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