Search Engine Guide

November 30, 2010

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Mike Moran

Are You Ready for Auto SEO?

by Mike Moran

No, I don't mean that search engine optimization will happen automatically. I am asking if you have considered what the world will be like in the not-too-distant future, when a big chunk of searches will be executed from your customers' cars. Perhaps this strikes you as a bit too much Buck Rogers, but many people thought we wouldn't be searching for things from cell phones not too long ago. The technology is arriving and it's not too soon for marketers to start thinking about how it will change their businesses....

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Stone Reuning

Use a "Breath" Test to Determine Proper Length for Headlines

by Stone Reuning

Any online writer struggles to determine how long, or short, their headlines should be. Check out this easy test from Copyblogger that helps easily pinpoint the proper length and structure for your headline....



Mike Moran

Singular and Plural Keywords Are Not Always the Same for SEO

by Mike Moran

I received an interesting question the others day from a student in a class that I am teaching on SEO. He's on the process of optimizing a landing page for the keywords "waterproof jacket" (singular) and "waterproof jackets" (plural), he is noticing that each keyword produces different organic search results across multiple search engines. His question is whether he should optimize his landing page for both of these keywords or just one of them? As you might suspect, there is no one-size-fits-all answer to this question (even thought the actual waterproof jacket might come that way)....



Stoney deGeyter

Everything I Know About SEO I Learned in the 80's

by Stoney deGeyter

There was no commercial internet in the 80's, but that doesn't mean that we can't reach into the recesses of our past to see that, everything we know now about SEO, we already knew back then. How? From the greatest, most magical music of all time: 80's hair band glam rock!



Mike Moran

What's the next shoe to drop from Google?

by Mike Moran

Last week, I asked the musical question, "Are you keeping up with Google?" In that post, I tried to stimulate some thinking around the idea that waiting for the ranking algorithm to change is not the best time to begin doing something new in response. If you work that way, you are constantly feeling under the gun, like you can't keep up, and that you are always falling behind. Instead, I tried to get you to think about doing what is best for searchers and then waiting for Google to catch up with you. So, the question of the moment...



Stone Reuning

5 Ways you Can Use Blog Comments to Obtain Organic Links

by Stone Reuning

If you run a blog, you no doubt see many comments that have no use whatsoever. They're simply spammers out there fishing for links. While it may seem counter intuitive though, you can obtain strong organic links by commenting on other people's blogs. Continue reading for 5 ways you can get useful links through commenting on blogs. ...



Stoney deGeyter

Try a Little SEO Romance

by Stoney deGeyter

Love at first site is very rare. In many cases even "like" at first sight is rare. Build a good site, and Google gets interested. But, you'll still have a lot of romancing to do to get them to really like you. And, you have to commit to get them to love you. If you're not willing to commit to the process, then maybe you're just not worthy of Google's love.



Mike Moran

Are you keeping up with Google?

by Mike Moran

It was only recently that a number of critics were talking about how Google is standing still and Bing is the real innovator in the search space. I think that Google Instant has quieted those critics, at least for now. Love it or hate it, Google Instant certainly is innovative and it is not the only thing going on at the Googleplex. We previewed it a few weeks ago, but it is happening for real now: Your page design matters for your SEO. But I am not sure that's even the biggest Google change of recent vintage....

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Stoney deGeyter

How Not To Ruin Content With SEO

by Stoney deGeyter

There are a lot of different ways to say the same thing. Anyone who has performed keyword research knows that people search for a lot of the same things using very different phrases and terminology. For example, if you're looking to build your online business, you could search for: internet marketing, website marketing, online marketing, website promotion, search engine optimization, search engine marketing, SEO, and a dozen other variations.



Stoney deGeyter

What Can Brick and Mortar Teach You About SEO?

by Stoney deGeyter

Operating an online business has a lot of advantages over brick and mortar shops. But, contrary to what many believe, being online is not the holy grail of business success. Brick and mortar stores have been successful, to varying degrees, for millennia. Comparatively, the web is barely a twinkly in Al Gore's eye.



Mike Moran

How do you give Google what it wants?

by Mike Moran

No matter who you are, at some point it is natural to throw your arms up in frustration and ask, "What does Google want from me?" For most of us, no matter how much we know about SEO and no matter what we do, we eventually feel like we've hit a wall. We just can't seem to (pick one) raise our ranking for that keyword, get more search traffic, sell more to searchers, or fill in the blank here. And it is natural to start thinking about how that Google ranking algorithm does its magic. It's human nature to ask...



Stoney deGeyter

The 12-Step Program for Online Marketing

by Stoney deGeyter

The 12-Step Program, developed by AA, has been used by countless individuals and copied by many organizations to help people get their lives on track. Here, we present the 12-Step Program for business owners when dealing with their online marketing campaigns.



Stone Reuning

Know your Page's Goal or Purpose before Writing

by Stone Reuning

Know why you're really writing that webpage before you even write (...or type) the first word. Web pages are not just about keywords and social media. Learn about a critical step many web copywriters unfortunately fail to overlook.



Stoney deGeyter

Is Your SEO Chasing Algorithms or Chasing Analytics?

by Stoney deGeyter

As an SEO, I understand the need to keep up with what's going on with the major search engines as a prerequisite to being able to perform solid optimization strategies. However, there is a point where you start getting diminishing returns from chasing every nuance in the search engine algorithms vs. building a solid, well-optimized website that performs well for both search engines and visitors coming through search.



Miriam Ellis

New Integrated Google Local A Game Changer

by Miriam Ellis

You may not be seeing it in Firefox yet, but fire up your Google Chrome browser, and you'd better be sitting down for this one because the new integrated Google Local results are dizzyingly different and ready to rock the SERPs. My Canuck friends to the North aren't seeing this yet, and the rollout isn't complete in all browsers in the USA, but the implications of this totally new layout, if set in stone, are going to effect every local business on the map....



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