Search Engine Guide

December 31, 2010

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Miriam Ellis

Drawing Local Lines In The Sand For Clients In 2011

by Miriam Ellis

Defining 3 types of Local SEO clients and the most powerful areas in which you can steer them away from spammy practices towards positive actions that benefit whole communities....


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Stoney deGeyter

Where Your IA is, There You Will Be Also

by Stoney deGeyter

Developing an IA plan on an existing site isn't much more than taking a bird's-eye view of all your site pages and arranging (or rearranging) them in a more user and search engine friendly format. Easy, in theory, but not always so easy in practice, depending on the size and disarray of the site.



Stone Reuning

Can I Use Frames on My Site and Still Have High Rankings?

by Stone Reuning

Any experienced search engine marketer knows that Frames spell doom for your site in terms of search engine rankings. What's the point of all those pretty flash graphics if they can't be found? But don't remiss - there's a way you can safely use Flash and still get the content crawled and indexed by the search engines.



Mike Moran

My CMO doesn't think search marketing is "sexy"

by Mike Moran

I'm Irish, so I am not often at a loss when someone asks a question, but I was a bit startled at a query I received while doing a recent Webinar: "How do I overcome search marketing's lack of sexiness to convince my CMO to do it?" Now, I've been doing this marketing thing for many years now, and I well remember the days when marketing indeed was about the sizzle instead of the steak. Branding is sexy and sales are not. CLIO awards are exciting--ringing the cash register, not so much. But I really thought those days were LONG...


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Stoney deGeyter

Six Easy Ways to Eliminate Pesky Duplicate Content

by Stoney deGeyter

Despite the all the intelligence Google can muster, it's still a good idea to fix your duplicate content problems. Because it will play a role in which pages the search engines spider and index, as well as how many they index. These are both critical to getting visitors to your site and presenting them to the best pages for their query.



Mike Moran

When is social search coming? What? It's here?

by Mike Moran

Not long ago, there was a lot of discussion about whether Facebook was taking over the hearts and minds of the next generation, where Google has owned the previous one. Much discussion ensued about whether using a search engine to find things would be easier than asking your friends. As usual, the future is more complex than we imagine, because we have all decided that the answer between text search and social networking is...both....



Stoney deGeyter

What I Want for Christmas from the Search Engines: The Franchise!

by Stoney deGeyter

Here we are again, two years after "What I Want for Christmas from the Search Engines: The Sequel" and eight years since the original, "What I Want for Christmas from the Search Engines." I'm back with a new Christmas wish list. I smell a franchise opportunity here!



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