Search Engine Guide

February 23, 2011

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Stoney deGeyter

15 Questions That Will Change The Way You Think About SEO Forever

by Stoney deGeyter

There are a lot of factors that go into a successful SEO Campaign. There is content, keywords, titles, descriptions, usability, architecture, and link building. All of these play a significant role and cannot be ignored. But, to narrow this down into a single thing that is THE most important element to make a campaign successful is tough. We will start here with 5 of the 15 questions to help break it down.

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Stoney deGeyter

15 Questions That Will Change The Way You Think About SEO Forever (Q's 6-10)

by Stoney deGeyter

This is the second set of questions from an interview I had given late last year. If you started this series with the introduction, you already know that the answers here differ from the answers given in the interview. One of the reasons I like written interviews is that it gives you a better opportunity to provide a more thorough and thought-filled answer. While these may not be life-changing questions, I hope they are at least thought provoking for the small business owner who doesn't know a lot about SEO.



Stoney deGeyter

15 Questions That Will Change The Way You Think About SEO Forever (Q's 11-15)

by Stoney deGeyter

As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn't pondered before. At least that's my theory.



Mike Moran

Ignoring social media just stopped working

by Mike Moran

OK, OK, maybe it stopped working a while ago. Maybe you thought it stopped working when Google debuted Universal Search. Or maybe you thought it stopped working when Bing hooked up with Facebook. But if you were hanging on and saying, "Google doesn't personalize THAT may results," then this wakeup call is for you. If you think nothing matters until Google does it, well, Google did it. Those social results that hung around at the bottom of the page that most people didn't look at? Google is now saying that what your friends think will change the ranking of organic...



Mike Fleming

PPC News and Notes - Twitter's New Ad Platform

by Mike Fleming

Although in beta and only open to VIP advertisers that are invited, Twitter has finally released their ad platform called Promoted Tweets.  The general format is that you can use tweets you've created or that have been retweeted by someone else as "ads" that are promoted in certain environments.  The way the ads are served are analogous to both search and contextual advertising in AdWords, where you pick keywords that are searched on to have your tweet shown or it is matched to a stream of tweets given the contextual nature that you choose in your account.  You pay on...



Stone Reuning

Dig a Little Deeper in your Keyword Research to Really Learn What Your Prospects Are Looking For

by Stone Reuning

We all can get a little lazy sometimes - web writers are no different.When researching keywords, it's natural to just want to grab some keywords in high demand and put those into our copy. But you have to think about those who have no idea what you do or offer. With this in mind, web writers need to better study keywords and use others that may not look like they're in high demand but would be something a total novice might think of.Not digging deeper into your keyword research could hinder your website's potential and not attract the best leads....



Mike Moran

Are you keeping up with paid search trademark policies?

by Mike Moran

There are some topics in search marketing that you can revisit every couple of years and write about all over again, because they never stop changing. Paid search trademark policies is one of those, because search engines never stop toying with their policies, which are often influenced by changes in case law within the various countries in which the search engines operate. If you use paid search just within the U.S., you need to know U.S. policies, but if you operate in other countries, you've got a lot more to keep up with....



Mike Fleming

Using Paid Search Campaigns Correctly to Build Your Online Business

by Mike Fleming

Last week, we talked about PPC trick #1 to building your online business for the long-term - using keywords correctly.  This week, let's talk about another "trick of the trade" that will also help on the way to this goal.As the number of targeting options for PPC increases, so do the creative ways in which you can organize your campaigns to get the maximum effectiveness out of them.  As I mentioned last week, for example, you can create a "fishing" campaign and a "bucket" campaign in order to separately control budgeting, bidding and other targeting options to focus your efforts...

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Stoney deGeyter

How NOT to Do an Interview: The Basics

by Stoney deGeyter

A while back, I was asked to participate in an over-the-phone interview that would be later broadcast online. This is one of those interviews where they ask you to provide a list of questions up front so they know what to ask. Sadly, I don't even remember who it was or where the interview ran. But, what I do remember is my faltering missteps during the interview. Yeah, don't pretend it's never happened to you!



Mike Moran

Google needs its own social network

by Mike Moran

I was talking to a veteran SEO consultant the other day about all the things I am seeing about how social media activity affects organic search. After listening for a few minutes, he abruptly stated, "SEO and social are separate. A lot of people say they do both, but it is too complicated to be good at both. I do SEO and that's all I need to do." I agree that it is complicated, maybe too complicated for any single person to do well. But maybe a few consultants need to work together to do the job right, because there...



Mike Fleming

Using Paid Search Keywords Correctly to Build Your Online Business

by Mike Fleming

In my last post, I shared using a fishing metaphor to talk about stepping your PPC game up to the point where you know how to use it to build your online business for the long haul.  So, let's start looking at some of the "tricks of the trade" to do just that....



Stoney deGeyter

Are You Preaching to the Converted?

by Stoney deGeyter

In the service industry, once you've got a client, he or she is yours to lose. That means that, unless you screw something up, they'll often continue to be a client for as long as there is a need for your services. But, it's your job to continue to sell them on the quality of what you provide by giving the best service possible, and making sure the results are more than merely satisfactory.



Mike Moran

How is Google feeling about sentiment analysis?

by Mike Moran

You've probably heard of sentiment analysis, a technique that allows computers to determine whether a comment is positive or negative about a subject. You can probably imagine a few uses for this kind of technology, such as culling social media for mentions of your brand, but you might be surprised about how much effort Google is putting into this area, including recently purchasing a startup that specializes in sentiment analysis....



Miriam Ellis

Cracks In Google's HotPot And The Ethics Of Beta Local

by Miriam Ellis

I would contend that Google stepped out of a beta-friendly world when they stepped into Local and I woke up this morning to news that confirms my feelings on this....



Stoney deGeyter

Don't Let Duplicate Pages and Bad URLs Destroy Your SEO: Kill It Dead! (Part 3 of 3)

by Stoney deGeyter

This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of duplicate content. This post covers some of the solutions that will help you fix your duplicate content problems.



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