Search Engine Guide

August 31, 2011

More Ways to Stay Updated:   RSS   Tweet This! Twitter



Miriam Ellis

Nuking Local Competitors A Dirty, Rotten Trick

by Miriam Ellis

Things have just reached a new level of low with the idea of reporting your competitors' businesses as closed.


$100 in FREE Text Link Ads!

Check out our new Link Buying Starter Kit and get:

1. A Free Link Buying Guide

2. $100 in Free Text Link Ads

Get started today!



Mike Fleming

Site Search Analytics: What Your Customers Want...In Their Own Words

by Mike Fleming

When people come to your site, it can be really hard to know why they are there.  The truth is the average conversion rate on e-commerce sites is only around 2-3%... and that's on sites that are specifically built to sell stuff. So, what happens to the other 97%? Why were they there? Did they find what they were looking for? If not, why not? Is the content they are looking for even on your site? If so, are they able to find it easily?



Stoney deGeyter

An SEO Client's Bill of Rights

by Stoney deGeyter

There can often be confusion between clients and their marketing team as to expectations, due dates, goal measures and even invoicing. While many of these things can be, should be and are handled in the service contract, not everyone reads the fine print. So here are some basic guidelines to help SEOs and their clients realize what they have a right to in their SEO campaign.



Stoney deGeyter

You're Not an SEO Unless You Read This Post

by Stoney deGeyter

There are hundreds of "parts" that can play a role in an effective optimization campaign. Google looks at more than 200 "signals" alone, each with varying degrees of value and necessity. Most people who start out doing SEO soon realize there is a lot to keep up with, and it's better passed on to more capable hands.



Stoney deGeyter

Don't Roll It Out Yet! Three Checks Before Your Optimized Site is Ready to Go Live

by Stoney deGeyter

When you deal with big projects, it is often easy to overlook small things along the way. It's not that anyone is cutting corners, but rather some small detail gets overlooked. Sometimes even the smallest details can matter a great deal!



Free Report: 10 Commandments of Profitable AdWords Campaigns

Learn from the best, avoid common pitfalls, and get profitable fast.



Stoney deGeyter

Q&A: With Online Marketing, Should I Start with SEO or PPC?

by Stoney deGeyter

Got questions about SEO and PPC? We've got answers!



Stoney deGeyter

Why Your PPC Campaigns are Like the Stock Market and Careful Management of Your 'Portfolio' Matters

by Stoney deGeyter

In my experience, SEO often translates into better ROI than PPC! But the primary difference is that PPC is far more trackable than SEO. PPC analytics can give you amazing flexibility into your campaigns and insight into your conversions that just isn't available with SEO.



Return to the Top of this Page


$100 in FREE Text Link Ads!

Check out our new Link Buying Starter Kit and get:

1. A Free Link Buying Guide

2. $100 in Free Text Link Ads

Get started today!


Newsletter Information

Current and Archived News

This newsletter may be freely redistributed by email in its unedited form. We encourage you to share it with others.
© Copyright 2011 K. Clough, Inc. - Search Engine Guide - 17531 Hamilwood Dr. Houston TX 77095