Search Engine Guide

October 31, 2011

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Stoney deGeyter

Want Conversions? Give a Little to Get a Little

by Stoney deGeyter

Sometimes getting conversions is like trying to capture mist in a jar or water with your fingers. No matter how hard you try, you just can't seem to get a secure hold on them.

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Stoney deGeyter

The Ultimate Keyword Sorting and Organization Spreadsheet

by Stoney deGeyter

There is more to keyword research than just the research. You have to be able organize and sort your keywords into groups that will allow you to optimize them most effectively into your website. This post will walk you through the organizational side of the keyword research process using a customized keyword research spreadsheet.



Mike Moran

How to protect your trademark online

by Mike Moran

In the quaint old offline world, things move slowly. If you have a good name for your business or your product, you know exactly what to do. You do a trademark search to make sure that no one else is using the name (at least within your industry), you add the trademark symbol to your name, and if you really want to go the extra mile, you register your trademark so you can use the registered trademark symbol. It was so simple back then, wasn't it? But it's a brave new online world now...



Miriam Ellis

Google Reviews As Political Battleground

by Miriam Ellis

An Alabama deli owner faces an onslaught of online hate reviews. Where should review portals stand on this issue? Where do you stand?...



Stoney deGeyter

You Know Your SEO Provider Sucks When...

by Stoney deGeyter

They claim to have a "special" relationship with Google.



Mike Moran

E-commerce innovation, and it's not from Amazon

by Mike Moran

If you're like me, you spend a lot of time looking at how Amazon does business. And for good reason. Amazon seemingly sells everything under the sun and they have been the standard for e-Commerce innovation since--well, since e-Commerce has existed. To me, their genius is in getting you to pay more than you would elsewhere, just because you like it so much. The experience is so easy, so trustworthy, so low-risk, and so time-efficient that you don't even think about shopping elsewhere....


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Stoney deGeyter

The Value (or Lack Thereof) of Measuring Keyword Rankings

by Stoney deGeyter

There are a lot of ways to measure the success of an SEO campaign and rankings can be a relevant factor, but that should not be the only factor. Heck, I'm not even sure it's one of the top 5 most important measures of success! But instead of just yelling, "ranking reports suuuuuuuuuuuuuuuuuuuck" at the top of my lungs, let's look at how we can accurately measure the value of any particular keyword ranking. I think you'll find a lot more here than meets the eye.



Miriam Ellis

Google Local Gallops Away From Feudalism, Offers Fixes

by Miriam Ellis

It's not a Harlequin romance novel nor even a better class of historical fiction. Google really is running away from the castle with their new Places contact form!...



Mike Moran

You DO know what to say in social media

by Mike Moran

I talk to folks about social media all the time. One of the things that I notice right away is the fear. Most people are worried that they don't know what to do in social media. They are afraid that they will make a mistake. That they will say the wrong thing. Or, they fear that they don't know what to say at all--even that they have nothing to say. All these fears are real and you might be experiencing some of them yourself, but you don't need to. I'd like to convince you that you really do know what to...



Mike Moran

Don't be afraid of fake reviews

by Mike Moran

Last week, I talked about how you really do know what to say in social media. I got lots of nice feedback on that post, but I know that some of you are still skeptical. I know that some of you still believe that old PR maxim to never dignify a scurrilous story with a response. Or that some criticisms are "one-day stories," and answering them just "gives them legs." And some of you are especially adamant about this when it comes to reviews of your business or your products that you just KNOW are fake. And, I am here to...



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