Search Engine Guide

February 29, 2012

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Jennifer Cario

The Super Simple Guide to Using and Marketing Through Pinterest - Part One

by Jennifer Cario

A few months ago, I would have forgiven you if you hadn't heard of Pinterest. It was like a sneaky, lovable cat. The kind that curls up in your lap and gives you the warm fuzzies while you pet it, but that remains quietly invisible to anyone not already in the know. The past month or so though, it's all begun to change. Pinterest has finally reached it's tipping point and the masses are starting to pour into the site to explore what it has to offer. If you are a marketer, a blogger, or a business owner, it's time...


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Jennifer Cario

The Super Simple Guide to Using and Marketing Through Pinterest - Part Two

by Jennifer Cario

Now that you've gotten yourself up and running with a Pinterest account, it's time to put it to use to start collecting ideas, links and pictures. Remember, Pinterest is a powerful online filing system that gives you visual access to the things you might wish to use down the road. Back in part one we talked about setting up some topical boards to sort the "pins" you find. Today we're going to talk about how to find those pins....



Todd Bailey

Actively Allow Consumers to Pinpoint Interest in Your Brand

by Todd Bailey

What's the latest craze in online marketing?  It's still before lunch; there's still time.  The question is jocose but tagged with realism; there are tons of ways to 'socialize' on the Web through social media sights, Pinterest (featured in the New York Times) being the latest to pass the social threshold (and the first to reach the 10-million-visitors-a-month club so quickly)....



Stoney deGeyter

Imagine an Online Life in the Offline World

by Stoney deGeyter

I often wonder what it would be like if the power of the Internet was made available in regular, everyday life...



Todd Bailey

State Taxes Affiliated with Brick-and-Mortar

by Todd Bailey

Why would FatWallet, a company with a reported-2010 revenue of $12 million, readily accept a $100,000 moving cost, changing locales from a $5 million, custom-built office a year later?  No, the move was not due to online motions but offline ones, associated to state taxes as relayed in the New York Times....



Mike Fleming

Get Higher-Ups to See the Value of Your Online Efforts

by Mike Fleming

It doesn't need to be said that the higher-ups mostly care about getting more of what they want to happen to actually happen.  If you can show that it is happening and that giving you more money will make it happen more, then you'll most likely get more money to make it happen more.  Getting the budget you need can seem like rocket science, but it's really not.  If may not be easy, but it is simple....



Mike Fleming

Quantifying Your Website's True Impact on Your Business

by Mike Fleming

People that own companies or those in companies that make decisions on how to use a web marketing budget are shown, whether it's their fault or not, too much website data that doesn't directly relate to an impact on the bottom line.  What's wrong with this?  Only looking at visits and pageviews gives an incomplete story of how a site is truly performing for its customers and the company.  So when it's time to decide how to invest, there's nothing concrete that gives confidence in where to put money.  To combat this problem, there needs to be a fundamental mindset...



Mike Fleming

Don't Waste Time Looking at Web Data Until You Do This - Part 2

by Mike Fleming

We've talked about what makes a good metric to look at for your business.  But, you have to be careful here.  There is soooo much data wrapped up in what seems at times like an endless amount of possible metrics that if you are not careful, you will catch yourself wasting your time lost at sea with no idea as to how to get back home where you belong.  By "home," I mean those critical metrics that will measure what needs to change at this specific point in time for your online efforts to improve....



Stoney deGeyter

Perception is Worth 1,001 Words

by Stoney deGeyter

In the world of business, marketing and advertising is everything. Marketing is at least as important as the products or services you sell. Without marketing, you have no one to demonstrate the superiority of what you offer!



Dave Cosper

Writing Google Places Reviews to Improve Rankings

by Dave Cosper

A business owner recently asked me how to go about building positive reviews in a way that would "optimize" their Google Maps listing. This is about as provocative a topic as it gets in the Local Search community, I know, but it's also an unavoidable subject worth addressing. Search marketers ponder the same "How To" question, if for nothing else to try and understand every aspect of local search ranking factors and translate this to practical advice for SMB's....


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Mike Moran

Google is checking your conversions -- are you?

by Mike Moran

I've talked before about how Google might have cracked the code on qualified sales leads through search. Somehow, sites are seeing drops in traffic but not all of them are seeing commensurate drops in revenue, because Google is figuring out which keywords drive revenue for each site. So, the question is whether you know which keywords are driving your own revenue. How are you tracking the connection between marketing effort and spending and your actual sales? If you're an e-Commerce company, it's easy--just track the sales through to your shopping cart. But for most companies--the ones that sell offline--tracking sales...



Todd Bailey

Microsoft and Nokia Hang SmartPhones Lower than Apple's

by Todd Bailey

What brands are producing great fruits of labor regarding the smartphone market?  As digital technology ushers users into the future, what mobile phones will they be bringing along?  The New York Times reports Microsoft and Nokia hope lower prices and a robust assortment of sales networks prompt consumers to pick lower-hanging, discounted fruit....



Todd Bailey

T-Mobile Calls for Government Emergency Breakthrough on Verizon Deal

by Todd Bailey

Is it better to make nice with competitors (perhaps if it's financially beneficial)?  In some cases, it may be better to damper notions of competition and pickup on financially-sound sentiments regarding partnerships....



Mike Fleming

So You Think Your Changes Will Help Your Customer? Prove It!

by Mike Fleming

Two posts ago, I talked about the importance of laying a web analytics foundation for your company by measuring, valuing and analyzing the critical few visitor behaviors on your site that have an impact on your bottom line.  In my last post, I talked about the step after that.  That is to acquire the reasons the data you've collected is the way it is (the why?).  Once you've listened to why your customers couldn't complete whatever tasks they were trying to accomplish on your site, you should have a bunch of ideas on how to fix it....



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