Search Engine Guide

April 30, 2012

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Stoney deGeyter

How Your SEO Communication Affects a Client's Perception of Success

by Stoney deGeyter

One of the complaints I hear most frequently from new and prospective clients is that they have no idea what their previous SEO was doing for them. As the owner of a Web marketing firm, I quickly realized that even if a client is getting results, communicating those successes to them is as important as the results themselves.


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Mike Fleming

Under-rated Web Marketing Metric - Client/Agency Communication

by Mike Fleming

For many businesses, a major benefit of outsourcing their web marketing strategy to a company like ours is the fact that they get the knowledge and skill of a whole Web marketing team for what most of the time amounts to the cost of one (maybe two) employees. Depending on the nature of the business, that can be hard to beat. But, along with it comes a challenge - communication. We fought with this hard for a while. We sat in meetings and brainstormed realistic ways to communicate better with clients while balancing the hours we spend doing this with formulating...



Todd Bailey

You've Made the Majors, Now Play in It

by Todd Bailey

If you were a small startup, suddenly becoming hugely popular, would you align with a bigger brand or keep the startup momentum churning? It's somewhat akin to the decision some high school or in-college athletes face when approached by major-league teams. Do you carry on with your innocent talent or do you join the ranks of the bigger and better experienced, hoping to maintain that initial spark?...



Nick Stamoulis

Even Great Content Will Go Unnoticed

by Nick Stamoulis

Let's say you luck out and have a fantastic in-house writer that is a content marketing machine--churning out really good blog posts, articles, white papers, webinars and more on a regular schedule. Even if they create the most brilliant blog post ever written, it's entirely possible that you won't benefit from it. It's a hard pill to swallow, but a lesson that every marketer and site owner must learn: even great content can go unnoticed....



Mike Fleming

Going Beyond Yourself to Optimize Online Messaging

by Mike Fleming

I recently answered a question on LinkedIn with an ultra-cool strategy that we've recently implemented for our client's PPC ads that you may be able to benefit from. Here's the question and my answer....



Stoney deGeyter

Where to Begin with SEO? Start Here!

by Stoney deGeyter

Engaging in proper site SEO isn't about pulling out a checklist that you can run through in a month, check them all off and say all done! A good optimization strategy consists of a variety of moving parts. Check one issue off your task list today and two more problems show up on your radar. Good SEO is kind of like an engine: There are many working parts, any of which can (and should) be improved, repaired or replaced to boost your vehicle's performance. The more your engine is used, the more work there is to do to keep the engine in top shape...



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Todd Bailey

How to Rebuild Yahoo

by Todd Bailey

Years ago, the Yahoo brand was one of the most significant and recognized on the entire Web. Offering search, email, instant messaging, news and a variety of other options; Yahoo was a company that in many ways, was ahead of its time. Since debuting in early 1995, the company managed to remain relevant and profitable even after the "dot-com bubble" burst in 2000. However, in the mid-2000s, Yahoo started on a gradual decline from which the company has not yet recovered. In 2008, financial losses triggered a series of layoffs, upper management changes and perhaps most importantly, a lack...



Todd Bailey

Romney Social Media - An Uphill Battle for the Campaign

by Todd Bailey

With the inevitable GOP nod going to Mitt Romney, now that former PA Senator Rick Santorum has dropped out of the race, it is mission critical for Romney to get his Social Media act together. A conflicting, and sometimes confrontational, social voice as well as the limited social reach he currently maintains are just a few of the inadequacies the campaign needs to address....



Nick Stamoulis

Revisiting Your Onsite SEO

by Nick Stamoulis

You should take a look under the hood of your site from time to time to make sure that all elements of your onsite SEO are working properly and make any small adjustments as needed....



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