Search Engine Guide

May 31, 2012

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Todd Bailey

The Philosophy of the Penguin and its Sense of Smell

by Todd Bailey

I haven't been in Google back-rooms. I have never met the Penguin personally. But I can make observations. It seems the pursuit of truth and honesty is one of the underlying messages taken from the ordeal. And the Penguin update name doesn't just come from another cute black and white bird, but is more closely related to a penguins sense of smell. Algorithmically, the filter uses its "sense of smell" to associate authority (or lack there of) related to the site much like penguins use their sense of smell to identify their partner or offspring.


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Mike Fleming

Save Time Figuring Out Site Performance Changes: Take Notes

by Mike Fleming

You always hear good web analysts stressing that you can't stop your journey of finding insights for business improvement at the "what." For example, a "what" would be "conversion rate fell by 20% last quarter compared to last year." If you stop there and bask in the doom and gloom...you're doomed (and maybe gloomed, but I don't know what that means). That fall might actually be a good thing. What?!? That's right. The answer to the question "why" will tell you if that's true or not. Without that, you're taking stabs in the dark....



Todd Bailey

Sloped Economy Hopes Within Internet Marketing

by Todd Bailey

What's your take on the recovering economy? Has it recovered? Contrarily, have we made less traction than expected? A recent Reuters article reports a daunting month of May regarding small businesses. It seems businesses hired less and cut existing hours....



Mike Fleming

Metrics That Lie to You: Average Position (Part 1)

by Mike Fleming

I wouldn't call the "average position" metric pointless, but it's definitely lying to you. Most people approach this metric with a natural misunderstanding. It's natural to think, "This is the average position that my organic listing or paid ad shows up at in a search for this keyword." Sorry, but no. How could a tool just flat out lie to you? Well, the tool isn't lying to you. It's your understanding of what that metric is communicating that is lying to you. In a recent article titled, "The big lie of AdWords average position," light is shed upon this subject. ...



Mike Fleming

Metrics That Lie to You: Average Position (Part 2)

by Mike Fleming

We're taking a look at how the "average position" metric lies to you (or more accurately, is misunderstood by you). In part one, we studied the reasons behind this and why distributions in Google Webmaster Tools is your sweet release for truly understanding your organic search position listings.Let me wrap this up by showing you how to examine distributions in your AdWords account, as well. This is really important because, if you believe campaign/ad group/keyword/ad performance equals "My click-through rate/conversion rate/cost per conversion is at an average position of 3," you're not getting the real story. Plus, an average number is...



Nick Stamoulis

A High Search Volume Doesn't Mean It's the Right Keyword for You

by Nick Stamoulis

One of the most common mistakes I see website owners and marketers make when launching their first SEO campaign is that they let search volume dictate which keywords they should target....



Stoney deGeyter

Those Who Don't Learn SEO are Doomed to Repeat It

by Stoney deGeyter

Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? Ok, Pete and Repete were walking on a bridge. Pete fell off. Who's left? Repete? How about we just move on...



Todd Bailey

Hello Again Marketing

by Todd Bailey

Have you lost sight of a well-loved service or product? People are creatures of repetition. Usually we commit when we find a service or product we enjoy using. Recently, Ryan Buddenhagen wrote a post on brand ability to bring back old services and products....


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Stoney deGeyter

The Right Message May Not Be So Right for Your Audience

by Stoney deGeyter

The number one key to your business growth is crafting a message that speaks to your audience. Having the right message builds up your strengths and helps you overcome any deficiencies you might have....



Nick Stamoulis

Don't Just Build Links, Become a Thought Leader

by Nick Stamoulis

The content you are creating for your SEO, content marketing and social media marketing campaigns can serve a much greater purpose than just link building---it can turn your brand into a thought leader....



Todd Bailey

Pinterest's Five Year Plan

by Todd Bailey

Recently, the entire Web community has been abuzz about Pinterest. Although the upstart social network is still in the open beta testing phase, it has overtaken LinkedIn as America's third largest social site, according to Experian Hitwise. At present, Pinterest is reaching millions of worldwide users per month and since January, has held the distinction of being the site to break ten million unique hits in the shortest timeframe. Pinterest is a social networking phenomenon that shows no signs of diminishing, but is there long-term viability within the Pinterest brand?...



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