Search Engine Guide

June 30, 2012

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Mike Fleming

Make Enough Profit? Warning: Don't Test Your Website!

by Mike Fleming

Most companies don't test their sites. Their main justification for this tends to be that they don't have the budget to take it on. But, this is clearly a misunderstanding because free tools (like Google's Content Experiments) make it VERY cheap. When you put that together with the logic that testing is just going to help you improve conversion on your site, not doing it is costing your more than doing it. Not doing it is like telling your investors, shareholders, employees or other stakeholders that you already make enough profit and you'd really not like to make any more.



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Stoney deGeyter

If Your Site Isn't Broken, Should It Still Be Fixed?

by Stoney deGeyter

We've all heard the saying, "If it ain't broke, don't fix it." That's me. I'm not going to try to soup up my truck, build a storage shed or install a door. In my world, if something isn't broke, I leave well enough alone. If something is working, I don't touch it! While that may be good conventional wisdom for a lot of things, it's terrible wisdom for most aspects of online marketing.



Nick Stamoulis

Small Business SEO: Do it Right or Don't Do it at All

by Nick Stamoulis

Investing in your website's SEO is critical to your long term business success, but you want to make sure you are investing in the right kind of small business SEO.



Todd Bailey

Google Maps Faces a Formidable New Competitor in OpenStreetMap

by Todd Bailey

Google Maps Faces a Formidable New Competitor Yesterday afternoon, Apple announced at the Worldwide Developers Conference (WWDC) that the company will soon be releasing a map application to compete with Google Maps. While Apple's separation from Google Maps isn't a surprising move for a company known for its vertical integration strategies, the new competitor may make a significant impact on Google in the months ahead.



Todd Bailey

When Google Can't Control Marketing

by Todd Bailey

Many people have thrown their arms up in desperation over Google's latest algorithm change. Clients and online marketing providers are trying to polish away any smears left by the latest Penguin update. For many clients, Google placement is a necessity to their everyday operations. Some clients feel they can't afford any interruptions in their business instigated by Google.



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Stoney deGeyter

Is Serving Clients' Best Interest Really In Their Best Interest?

by Stoney deGeyter

Those of us in the SEO industry operate by some pretty simple principles. We're in business to help clients succeed. Success can mean many things, but, to most businesses, every lost ranking position looks like lost business! As SEOs, SEMs, link builders and inbound marketers, it's important to be successful - not just for our own sake, but also for the companies we work for.



Nick Stamoulis

Why Is My Traffic Down?

by Nick Stamoulis

"Why is my traffic down this month?" That's probably the most common question I hear from my SEO clients during our monthly progress phone calls, and it's probably the most common question any site owner asks themselves throughout their entire SEO campaign. If you're feeling the pressure to explain why visitor growth didn't actually grow one month, here are a few things to consider.



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