Search Engine Guide

July 31, 2012

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Stoney deGeyter

What the Old Testament Teaches Me about Web Marketing

by Stoney deGeyter

Since the Bible is the best selling book of all time, I figured I might be able to find some indispensable wisdom for the Internet age. Who knew the Bible could provide us with sage advice for SEO and Internet marketing!


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Stoney deGeyter

Let Community Be King Over Your Content

by Stoney deGeyter

If content is king, it can be a bully. It's all about itself. However, when you let community be king of your content, you can then focus on building community engagement, which encourages people to read your content. When community comes first, it uses content as a tool rather than a weapon. Tools fix things. Weapons, not so much...



Nick Stamoulis

Prioritizing Your Keywords

by Nick Stamoulis

In my opinion, a priority keyword is based on several factors. First and foremost, your priority keywords should be based on some of the more profitable products your company sells. But you have to temper the most profitable products with keywords that provide you with the most opportunity for success....



Todd Bailey

5 Quick Tips for Writing a Successful Landing Page

by Todd Bailey

Businesses start SEO campaigns to reach the top of the SERPs. But, let's be clear, the goal isn't just to achieve a number one ranking. The goal, as it is in all business ventures, is to make more money. This is why SEO is often supplemented with pay-per-click campaigns and other traffic-generating initiatives....



Mike Fleming

Things Your PPC Manager Shouldn't Say

by Mike Fleming

When it comes to online marketing, I see and hear about way too many companies that don't take the paid traffic channel seriously enough. They either don't do it (huge mistake), or they do a less-than-professional job of it. Maybe they do it in-house. Or, they have an agency do it, but one that doesn't have a dedicated paid traffic specialist. While Google, Bing and others continuously refine their systems to make campaign management "easier" than ever, many changes that are made to make management "easier" come at the sacrifice of ROI. Also, there are strategies that professionals use that...



Todd Bailey

Keeping Your Audience Engaged

by Todd Bailey

When it comes to optimizing one's site for the major search engines, it's tempting to believe that there is some magical formula that will guarantee increased traffic and lead to conversions. We often get bogged down in the technical side of the SEO process. How can we increase the load speed of the homepage? Are we getting maximum use out of the site's meta data? While these are certainly all important things to keep in mind during an SEO campaign, ultimately it is user satisfaction that will ensure your site sees steady traffic and an increase in links....


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Nick Stamoulis

How Many Inbound Links Should You Build Each Month?

by Nick Stamoulis

When it comes to link building it's hard to give an exact number of how many inbound links in a given time period is the "right" amount....



Mike Fleming

Building Confidence (and Profit) with Website Testing

by Mike Fleming

Not testing your website is like telling your investors, shareholders, employees or other stakeholders that you already make enough profit and you'd really not like to make any more in the foreseeable future. Crazy, right? So, why don't marketers do it? Typically, they don't know what to test, how to get approval, who needs to be involved and how it will affect their site. But, it must be done or you will fail to do your job correctly - which is to provide an online environment that will optimally meet your customers needs....


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