Search Engine Guide

November 30, 2012

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Nick Stamoulis

Why Aren't My Competitors In Trouble for Their "Bad" Links?

by Nick Stamoulis

Unless you've been living under a rock for the last year you've undoubtedly heard more about the Google Penguin update than you ever wanted to and how it was designed to target sites that were guilty of web spam tactics and those that had shoddy link profiles. But I've heard from more than one client and numerous prospects over the last year that their competition (who they felt was in flagrant violation of the Google Webmaster Guidelines) wasn't getting whacked by Penguin at all. Why were some sites getting away with having bad links and others were getting caught?...


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Mike Moran

Hey, marketers: What if there was no Google?

by Mike Moran

I once attended a talk entitled, "What if there was no Google?" The presenter worked through a number of different alternatives for how to cope with a marketing program where you could not put any of your spending in Google's pocket--you just drew a line through that Google row in your spreadsheet. The speaker made a lot of good points and really helped the audience. But I want to take the question that he asked and think about it a different way. What if there were no search engines?...



Nick Stamoulis

Investing in a Pre-Existing Domain? Be Sure to Look Under the Hood!

by Nick Stamoulis

I've spoken with several site owners over the years that purchased a pre-existing domain they thought was a "sure thing" only to have it bite them in the you-know-what shortly thereafter. If you are thinking about buying a pre-existing domain (either taking over the brand completely or leveraging the SEO value of that site in some other way) there are a few things you need to double check before signing on the dotted line....



Mike Moran

Translators aren't search experts

by Mike Moran

I run across clients every day that want to expand internationally, and naturally, they expect to use search marketing to do it. So, they carefully choose the Web pages they need to translate into local languages, they throw open the doors to the country Web sites, and hear the sound of...crickets. What went wrong? They carefully optimized their original Web site for search and they hired capable translators to convert them to other languages. But they missed an important step....



Mike Fleming

Your Biggest Mistake in Measuring Social Media Success

by Mike Fleming

You think social media is a channel that it's not, because you want it to be. All those people right there for the taking with all their interests laid out for you in their profiles. All that talk that lets you know what they're thinking. It seems like the perfect place to make perfect customer matches. But, it's not. At least not initially....


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Stoney deGeyter

Enterprise SEO for the Small-to-Medium Business

by Stoney deGeyter

Every once in a while my company comes across a web marketing prospect looking for SEO, link building and social media services to get their uber-competitive keywords ranked #1 on Google. And then the bomb drops - their budget is a whopping $500! Whenever I come across these people who want so much for so little I want to wave my magic wand, click my heals together and rub the magic lamp sitting on my desk so that I can wish for an intravenous injection of whatever kool-aid they've been drinking.



Mike Moran

Should I hire a ghost writer for my blog?

by Mike Moran

Many people feel unsure in their writing abilities and although they want to have a blog they feel ill-equipped to actually write the blog posts. After all, ghost writers put the words together for autobiographies and lots of other published works. Why not a blog, too? It might seem like a good idea, but my advice is to avoid this practice. Instead of getting someone to pretend to be you, there are better ways to get your company's blog off the ground....



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