Search Engine Guide

May 2, 2013

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Nick Stamoulis

Understanding and Celebrating the Little SEO Wins

by Nick Stamoulis

Of course every site owner is looking for the big jump in organic traffic as a way to justify their SEO investment. If 1,500 organic visitors in January jumps to 3,500 organic visitors by June there is no denying that SEO is doing its job. But when the jump isn't that big does that automatically mean your SEO program has failed? Not necessarily. Sometimes, in order to gauge the real impact of your SEO program, you have to look at the little SEO wins and how they feed into your success overall....


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Jayson DeMers

5 Ways to Use Census Data to Improve Local SEO

by Jayson DeMers

When SEO goes local, there are a few new rules that savvy webmasters need to follow. The good news is that census data is readily available and can provide a lot of information to customize and tweak SEO. Along with big data that's available for a reasonable fee (or free), it's important to use the information that's available to maximize search engine results. Here are 5 easy ways to put census data to work....



Mike Fleming

Why An Authoritative Website is So Important to Your Business

by Mike Fleming

The truth is, your website is your digital sales rep.  It's the go-to "person" in the online world for customers looking for your solutions.  In light of all the activities you may do online, this is your digital home.  It is THE preeminent piece of your digital existence.  Kinda makes you think a little more about what you do with it, right?!?...



Mike Moran

What are you optimizing your pages for?

by Mike Moran

Increasingly I am finding that clients believe so fervently in SEO that they aren't actually optimizing their pages for sales. If you are falling into the trap, you'll likely regret looking so narrowly at SEO.


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Nick Stamoulis

3 Tips for Selling B2B SEO to Your Boss

by Nick Stamoulis

I came across this great article on Search Engine Watch a while back and I was blown away by this statistic; "While a mere 8 percent of search engine clicks come from paid search, 89 percent of the search budget is invested in search engine marketing. Conversely, while 92 percent of search engine clicks are organic in origin, a mere 11 percent of the search engine budget is invested in organic search." I couldn't believe that such a small percentage of a brand's budget would be invested back into SEO when the numbers clearly showed that it was by far...



Brian Dean

3 Twists That Take Traditional Link Building Strategies To The Next Level

by Brian Dean

When it comes to building links......you've probably heard it all.That's why I'm not going to show you any "secret" or "underground" link building strategies today.But what I will do is teach you how to take tried-and-true link building techniques -- like guest posting and broken link building -- into hyperdrive. In short, you'll learn how to get more links with less work....



Mike Fleming

Why Testimonials Are So Important To Your Customers

by Mike Fleming

When people shop, whether online or offline, there is always a measure of uncertainty throughout the buying process.  Typically, the uncertainty fades as the buyer journeys through the process of researching their purchasing decision.  They gather facts about what they need, look at features, benefits, quality, pricing and so on.  A brand that is really good at selling will be one that is really good at helping the potential customer to navigate through their uncertainty to confidence that they've chosen the right product or service for themselves.Much of the sales process, after all, isn't the product or service itself.  Much...



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