Search Engine Guide

August 30, 2013

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Chris Warden

Backlinks Aren't Dead - The Way You're Building Them Is

by Chris Warden

Chris Warden, of Spread Effect, is back to discuss your SEO and link bulding strategy. The death of the backlink has been greatly exaggerated. It often feels like SEOs from all over the world are running around with tinfoil hats while proclaiming that their backlinking efforts not only aren't working, but they're getting themselves, and their clients penalized....


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Nick Stamoulis

Start Your Content Marketing Campaign With a Question

by Nick Stamoulis

There is no denying the short and long-term impact of content marketing on your site's organic presence. Both the search engines and social networks thrive on fresh content and the more great content you put out the more visitors, social shares, and links you can earn over time. And with Google's recent changes to the link schemes page in the Webmaster Guidelines the link earning potential of your content is more important than ever....



Stoney deGeyter

Yeah, But... We Do Just Fine Without SEO

by Stoney deGeyter

Not everyone needs SEO. Sorry, Kevin, it had to be said. There are some businesses that are in small, niche industries that get enough local business that SEO will just be a burden to them. All those calls and emails coming in from the website just get in the way of taking care of customers. The customer comes first, damn it!...



Jason Corrigan

How Webmasters Can Maximize Their Guest Blogging Opportunities for SEO and Digital Marketing

by Jason Corrigan

For webmaster's who are interested in accepting guest blog articles from willing writers, working with professional writers who understand your brand and industry is essential to maximizing your search and digital marketing efforts. Learn three great tips for how you can properly vet guest bloggers and assess their level of talent before allowing them to post content on your site....



Jayson DeMers

9 SEO Blogging Tactics to Maximize Your Online Visibility

by Jayson DeMers

Creating a blog for a business is part of an overall content marketing strategy that simultaneously builds credibility, increases exposure and traffic, and increases conversion rates. But for your efforts to pay off, your blog content has to reach your intended audience. Here are some proven ways to get the most out of each blog post and fully enjoy the benefits of blogging. ...



Mike Moran

In Digital Marketing, Sometimes the Enemy is Us

by Mike Moran

I am old, so I remember the Walt Kelly comic strip from the '60s called Pogo, of which the most famous line ever was "I have met the enemy and it is us." In Internet marketing, it is so often true that we are our own worst enemies. I was reminded of that when I taught one of my many classes to veteran marketers looking to understand this Internet thing. Most traditional marketers have some amount of struggle with the Do It Wrong Quickly concept, but on this occasion I ran into one who was apparently so threatened by it...



Jayson DeMers

The Definitive Guide to Twitter Etiquette

by Jayson DeMers

Here are the Twitter etiquette guidelines that should be followed when marketing using Twitter. Following these guidelines will help attract more followers, build better rapport with your target audience and increase exposure and brand awareness. ...



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Mike Fleming

A Simple Overview of AdWords Enhanced Campaigns

by Mike Fleming

The advancement of internet usability on mobile devices, combined with more people getting their hands on them, has led to rapid growth of mobile search usage. When you factor in technology like AdWords, you can see how advertisers have more opportunity to deliver--and consumers to receive--targeted advertising messages that are relevant for more specific devices, times and locations than ever before.Yet, not many advertisers were creating AdWords campaigns for mobile devices, simply because the campaign structure was difficult to discern and hard to manage. This, of course, was costing Google money in ad clicks and costing advertisers conversions from prospects...



Mike Moran

The Internet blurs the old organizational lines

by Mike Moran

Who owns the Internet? Obviously no one actually owns the Internet, but this is a question that I hear every day from big companies, because they want to know which organization within the company should take the lead with all Internet work. Big companies fail in Internet marketing every day because they waste time answering that question instead of just using the Internet. Large firms are trapped in the old thinking that problems get broken into small pieces, assigned to the right organizations, and "solutioned." But the Internet doesn't fit into any of those neat little boxes, and all attempts...



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