Company Press Release

New York, NY - November 3, 2003 - GO TOAST (www.GoToast.com), a leading global provider of pay-per-click search engine optimization and online marketing management tools, announced today the launch of GO TOAST CampaignOptimizer, a powerful new strategic planning and management tool for online marketers.

CampaignOptimizer provides GO TOAST customers with a sophisticated modeling tool to automatically analyze the potential return on investment (ROI) for pay-per-click search engine keywords and advertising campaigns. Users select and launch the preferred campaign, and GO TOAST automatically manages and optimizes that campaign using sophisticated self-learning algorithms.

Using general online marketing trend data compiled by GO TOAST and the customer's own historical online marketing data, GO TOAST customers can use CampaignOptimizer to model the results of proposed online marketing strategies before they commit valuable budget dollars to implementing them. As GO TOAST collects ROI data, CampaignOptimizer learns what changes produce the best results and responds to changes in market conditions.

"CampaignOptimizer is an incredibly powerful addition to our broad line of products and services that directly benefit our advertisers' bottom-line results," said Dave Carlson, CEO of GO TOAST. "CampaignOptimizer automatically optimizes campaigns as a whole, assigning keyword-specific metrics according to the performance goals the customer has assigned to the entire campaign."

GO TOAST CampaignOptimizer enables the advertiser to automatically manage online marketing to a defined budget or another key target metric such as cost per acquisition (CPA), sales, or return on advertising spend (ROAS). It can be used to assess the potential of new campaigns as well as the impact of proposed adjustments to existing campaigns. CampaignOptimizer is particularly effective for campaigns with extremely large numbers of keywords, saving advertisers significant time and money, Carlson noted.

GO TOAST CampaignOptimizer prompts the customer to enter specific information and parameters for each model, including campaign goals. When all information is entered, the customer can modify the various parameters, review the impact of each change on the overall marketing strategy, and implement the most promising program. CampaignOptimizer, in conjunction with GO TOAST's other leading service tools, allows customers to automatically monitor all their campaigns, model proposed changes, and quickly and easily make appropriate modifications to each campaign based on a wealth of pertinent data.

Customers can use CampaignOptimizer with other GO TOAST services to optimize their bids and positions in leading pay-per-click Internet search engines, which saves them time and money, improves ROI, and increases website traffic.

GO TOAST offers CampaignOptimizer on a subscription-only basis and anticipates heavy demand for the service. To ensure optimal performance and customer service, the company requires customers to apply for GO TOAST CampaignOptimizer. A limited number of accounts will be signed, and applications will be reviewed in the order in which they are received.

"GO TOAST offers the most advanced, effective online marketing management system available," said Carlson. "Our comprehensive GO TOAST toolset, particularly BidManagerSM, ProfitBuilderSM, MasterListSM and IntellidexSM, features extensive capabilities not found in a single source anywhere else. You can index your site's content, modify your listings, manage your keyword bidding parameters, track your results, and model all your proposed online marketing strategies and adjustments - all in one integrated solution."

GO TOAST enables online advertisers to manage thousands of keywords and marketing campaigns simultaneously across major domestic and international pay-per-click search engines and comparison-shopping sites including Overture, Google AdWords, Shopping.com (formerly DealTime), BizRate, Froogle, and FindWhat. GO TOAST offers Rules-Based BiddingSM along with exclusive conversion tracking tools, comprehensive Web analytics, detailed e-mail status updates, scheduling tools and custom campaign management.

GO TOAST's full suite of Website management tools and services includes:

• BidManagerSM - Pay-per-click search engine management


• ProfitBuilderSM - Conversion tracking and Web analytics


• IntellidexSM - Intelligent site indexing for search and product feeds


• MasterListSM - Centralized search and product listing management

For more information about GO TOAST and its products and services, or to sign up for a 14-day free trial, please visit www.GoToast.com or call 1.800.416.8389.