Press Release
MONTREAL, CANADA--Mamma.com Inc. (the "Company"), (NASDAQ: MAMA) a leading
metasearch engine and provider of integrated online advertiser and publisher
solutions announced today the upgrade of Mamma Media Solutions' pay-per-click
client account management system. The system underwent a general design
overhaul and new features were launched to all advertisers, namely, additional
reporting features, on the hour statistics, and geo-targeting.
The new geo-targeting feature will allow advertisers to target their
pay-per-click campaign by selecting one or more countries worldwide as
campaigns will only be displayed in the selected target markets. In addition,
the design overhaul and new reporting features, including on the hour
statistics in the pay-per-click solution will simplify campaign management,
thus advertisers will be better equipped to manage and analyze campaign
performance.
"Mamma Media Solutions is dedicated to continuously investing in and improving
its pay-per-click advertising service," stated Guy Faure, President and CEO of
Mamma.com Inc. "The redesign, the new reporting statistics and the new tools
will undoubtedly increase advertiser satisfaction and increase their campaign
ROI. With these new features added to the pay-per-click service, Mamma Media
Solutions now provides integrated advertiser tools across its search and
graphic ad network."
About Mamma.com Inc.
Mamma Media Solutions is focused on providing first-rate quality information
retrieval on the Internet through its metasearch engine and is a leading
provider of integrated marketing solutions to online advertisers. Mamma.com The
Mother of All Search Engines(R) is one of most popular metasearch engines on
the Internet, as it makes it easier and faster for people to find information
by gathering the most relevant results from the best search engines on the
Internet. Mamma Media Solutions is equally focused on being one of the leading
providers of online marketing solutions to advertisers as its integrated offer
includes keyword search listings and numerous sizes of graphic ad units. Mamma
Media Solutions maintains a large publisher network on which it distributes
search and graphic ad units for its advertisers. The Company has just concluded
the asset sale of its wholly owned subsidiaries comprising Intasys Billing
Technologies. The Company also holds minority interests in analog integrated
circuit products, and in the new media and telecommunications sectors.
Statements contained in this press release, which are not historical facts, are
forward-looking statements as that term is defined in the Private Securities
Litigation Reform Act of 1995. Such forward-looking statements are subject to
risks and uncertainties that can cause actual results to differ materially from
estimated results. Such risks and uncertainties are detailed in the Company's
filings with the Securities and Exchange Commission.
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