FOR IMMEDIATE RELEASE

Columbus, Ohio (June 17, 2004) – Search Engine Guide, a leading online search engine marketing and consumer search news publication, today announced the appointment of former About.com Web Search Guide Jennifer Laycock to its editor-in-chief position. Laycock will drive the creation of consumer-focused content, including industry news, product reviews and how-to guides, to support Search Engine Guide's educational scope.

"Since search continues to become more engrained into a consumer's online experience, we are motivated to make their time on the Web as productive and satisfying as possible. It can be a very frustrating experience for many and Jennifer offers a very practical and easily understandable approach to search," said Robert Clough, publisher and founder of Search Engine Guide. "She will provide the tips and tools necessary so that even novice Internet users will access information and resources they didn't know existed."

Laycock joins Search Engine Guide after serving for more than a year as the web search guide for the popular content Web site, About.com. In addition to her new responsibilities at Search Engine Guide, Laycock will continue function as the forum administrator of JimWorld.com, one of the industry's most trafficked search engine marketing discussion forums, and speak at major search engine marketing conferences.

She also works as an online marketing specialist, charged with the management of interactive strategy development and services, at Columbus, Ohio-based integrated marketing firm Market Fundamentals.

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About Search Engine Guide

Search Engine Guide has provided consumers with information about search engines, search-related products and search engine marketing since its inception in 1999. In addition to the comprehensive search engine news and information available on the Web site (http://www.searchengineguide.com), the company offers easy-to-understand daily updates and weekly newsletters to an audience that does not directly participate in the search industry. Please visit http://www.searchengineguide.com for more information about Search Engine Guide.

CONTACT: Julie Law, Market Fundamentals
jlaw@marketfundamentals.net e-mail
614-804-5124 or 740-657-1933 phone
740-657-1744 fax