Search Engine Guide Archives

Agent name delivery

March 20, 2005 Comments

Robert Clough

Robert Clough

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Definition: The act of presenting one set of content to search engine spiders based on the name of that spider and another set of content to human web users. This is done to present content that has been specifically optimized to rank well at each search engine while still presenting the same content to each human visitor to the web site.

This technology is easily detected as web surfers are able to use an agent name faking program to appear as if they are the named spider and view the cloaked content.



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