CPA

March 20, 2005 Comments

Robert Clough

Robert Clough

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Definition: An advertising deal in which the purchaser agrees to pay a set price for each action that is taken by the viewer of the advertisement.

Also Known As: Cost Per Action

Examples: An advertising deal that has a newsletter signup of $0.25 CPA would cost the site owner $0.25 for every user that signed up for the newsletter though that program.
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