Description

March 21, 2005 Comments

Robert Clough

Robert Clough

Articles



Definition: The descriptive text associated with a web site or page's listing on a search engine results page.

Examples: Descriptions that appear in results pages from search engines usually consist of the text of the Meta Description tag, or a snippet of relevant text taken from the web page.

Descriptions that appear in results pages from directories usually consist of an assigned snippet of text created by the editor who has reviewed the web site or page in question.





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Search Engine Marketing Columnist

Search Engine Marketing Columnist