Invisible text

March 21, 2005 Comments

Robert Clough

Robert Clough

Articles



Definition: Content on a web site that is coded in a manner that makes it invisible to human visitors, but readable by search engine spiders. This is done in order to artificially inflate the keyword density of a web site without affecting the visual appearance of it. Hidden text is a recognized spam tactic and nearly all of the major search engines recognize and penalize sites that use this tactic.





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Search Engine Marketing Columnist

Search Engine Marketing Columnist