Search Engine Guide Archives

IP delivery

March 21, 2005 Comments

Robert Clough

Robert Clough

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Definition: The act of presenting one set of content to search engine spiders and another set of content to human web users. This is accomplished by presenting different sets of content based on the IP address of a visitor. IP Delivery is a form of cloaking that is used to present content that has been specifically optimized to rank well at each search engine while still presenting the same content to each human visitor to the web site.

This technology is difficult to detect, as it requires that a user present the IP address of a search engine spider in order to view the hidden web site content. (see also: agent name delivery, cloaking.)



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