IP delivery

March 21, 2005 Comments

Robert Clough

Robert Clough

Articles

AddThis Feed Button
AddThis Social Bookmark Button
Definition: The act of presenting one set of content to search engine spiders and another set of content to human web users. This is accomplished by presenting different sets of content based on the IP address of a visitor. IP Delivery is a form of cloaking that is used to present content that has been specifically optimized to rank well at each search engine while still presenting the same content to each human visitor to the web site.

This technology is difficult to detect, as it requires that a user present the IP address of a search engine spider in order to view the hidden web site content. (see also: agent name delivery, cloaking.)
Small Business Marketing Unleashed Conference Sponsor



Get Updates

weekly newsletter




Skaffe.com Directory
Established quality website directory.

SEO Friendly Directory
Get a Sponsored Listing for only $29!

SEO Copywriting
Quality Content = More Traffic

Search Engine Placement
Veteran SEO's, since 1997 StepForth Placement Inc.



Video Cast

Sage Lewis Video

Video blogger Sage Lewis keeps you up to date with what's hot in the world of search engine marketing.



www.flickr.com

Search Engine Marketing Columnist