IP spoofing

March 21, 2005 Comments

Robert Clough

Robert Clough

Articles



Definition: A method of connecting to the Internet or a particular web site and reporting a different IP Address than your assigned one. IP Spoofing is used in SEO in order to trick a spider into indexing one site, while actually presenting another site to the end user. This tactic can also be used to redirect a user to a site other than the one they have clicked on.

This tactic is considered highly unethical and is illegal in some areas.





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Search Engine Marketing Columnist

Search Engine Marketing Columnist