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Keyword domain name

March 21, 2005 Comments

Robert Clough

Robert Clough

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Definition: The act of purchasing a domain name that contains the main keyword or keyword phrase that a site is being optimized for. Traditionally this entails placing a hyphen between each word in the domain. This is done because most search engines read hyphens as a space, thus allowing the domain to contribute to increased positioning for that keyword.

Examples: If the main keyword for your web site was "blue widgets," and keyword domain name would be www.blue-widgets.com.



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