Search Engine Guide Archives

Link popularity

March 21, 2005 Comments

Robert Clough

Robert Clough

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Definition: The act of a search engine counting the number of inbound links to a web site. Many search engines now use this information as part of their ranking system.

Link Popularity is measured by a combination of factors that are designed to weigh the importance of each incoming link. Links from sites with high link popularity will have more weight in a search engine algorithm than links from unpopular sites. In addition, links from sites with complimentary content count as more than links from sites that have no relevance.



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