Optimization

March 21, 2005 Comments

Robert Clough

Robert Clough

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Definition: The changes that are made to the content and code of a web site in order to increase it's rankings in the results pages of search engines and directories.

Examples: These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.



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Search Engine Marketing Columnist

Search Engine Marketing Columnist