SEM

March 21, 2005 Comments

Robert Clough

Robert Clough

Articles



Definition: The changes that are made to the content and code of a web site in order to increase its rankings in the results pages of search engines and directories. These changes may involve rewriting body copy, altering Title or Meta tags, removal of Frames or Flash content, and the seeking of incoming links.

Search Engine Marketing also entails non-optimization methods of drawing traffic through search engines, including management of paid advertising listings on search engines.

Also Known As: search engine marketing





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Search Engine Marketing Columnist

Search Engine Marketing Columnist