August 9, 2005 Comments
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Yahoo! announced yesterday that it had radically expanded the site of its index to include over 20 billion documents and images. For those keeping track, that's nearly twice as many documents as Google claims to have indexed.
With search engines announcing increases in index size on a fairly regular basis in order to gain short-term bragging rights, the announcement isn't that surprising. The announcement marked the first time that Yahoo! had announced the size of its index, though many estimated that it was somewhere between 6 and 8 billion documents before.
The real question here, when it comes to the searcher, or to the small business owner, is: Who cares? Seriously...so you have twice as many documents in your index. Does that make it twice as easy for me to find things? Does it make it twice as easy for me to get my site out in front of a customer? No? No again? Really? Then yay for you, cause it doesn't look like much has changed for me.
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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