August 15, 2005 Comments
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While recent news has focused on MSN picking up the pace in its attempt to catch up with Yahoo! and Google in the search engine wars, it's important that we don't forget about Ask Jeeves, the little engine that could.
Ask Jeeves announced this morning that they would be opening up their new paid search advertising program to the general public. That means that you can now advertise directly on Ask Jeeves rather than purchasing advertising space through Google AdWords. Ask.com is still showing AdWords ads, and it is possible to run ads through both systems. We've started running our own tests on the new system, so look for an article that outlines how it works in a few weeks time.
For now, you can read the full article detailing the new service release: Ask Jeeves Launches New Paid Search Advertising Program to the Public
Jennifer Laycock is the Editor of Search Engine Guide, an educational web site aimed at translating the search marketing world into something that small business owners can understand. Jennifer specializes in common sense search engine marketing, viral marketing and customer outreach via social media and blogs. A former search marketing consultant and in-house trainer, Jennifer’s clients have included companies like Verizon, American Greetings and Highlights for Children. Her primary clients now are a little girl named Elnora and a little boy named Emmitt.
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